Job Description
What you get to do in this role: - Support the creative ideation and delivery of a target account experience strategy to support ABM growth initiatives across our key accounts.
- Partner with ABM leads in the field to design & execute 1:1, 1:few, and broad-based marketing initiatives across different channels to meet pipeline requirements
- Evaluate, select and manage vendors and agencies with expertise to help us scale and deliver on our experience strategy to translate goals into deliverables
- Partner with our brand team and be the 'guardian angel' to ensure an on-brand look and feel is successfully implemented across projects, and maintain consistency across all channels
- Partner with teams to develop inspiring, strategic, & effective messaging
- Stay on top of the competitive design landscape to better understand brand objectives, target markets, and industry trends
- Proactively engage with the direct and indirect sales and field marketing teams to coordinate, communicate, and optimize the impact of channels
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes to deliver the right message, to the right person at the right time
Qualifications: Qualifications
To be successful in this role you have: - Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
- Ability to build and manage program key dependencies to drive the desired outcomes
- Relationship building: Must be able to quickly establish senior executive level relationship and trust
- Writing Skills: Ability to review/edit content with opinion and writing skills
- Leadership and influence: Ability to help lead, guide and influence across the company to develop and deliver to video plan and common objectives
- Proven track record of planning, executing and delivering commercial goals through integrated marketing campaigns.
- Attention to detail and discipline to follow established policies and processes.
- Strategic thinker / problem solver.
- Experience working in fast paced work environments, managing multiple projects simultaneously.
- The ideal candidate will have a curious mind, with an appetite to learn new things.
- Strong team player able to think and plan strategically with a bias toward execution.
- Expert knowledge of Adobe Creative Suite, specifically Premiere and After Effects (Photoshop and Illustrator a plus)
- Candidate should have 7-10 years of marketing experience in high technology.
- Able to guide and lead great creative work from concept to execution. Not afraid to brainstorm, design, write and craft creative
- A portfolio featuring a wide range of creative and integrated campaigns, a diversity of ideas, and approaches to problem solving.
- Hands-on data and analytics experience using CRM and/or marketing automation software required.
- Experience managing a high volume of creative and campaigns simultaneously.
- Experience managing 1:1, 1:few, and 1:many campaigns.
- A strong desire to be challenged and constantly improving and adapting skills.
- Experience working with sales, partners, and customers.
- Strong leadership qualities, interpersonal skills, time management, presentation, and communication skills.
- Experience managing budgets and respect for company spending processes.
- Adaptability and quick thinking for times when projects change, timelines shift, or scopes vary. Knowledge around how to navigate these situations and ability to mitigate issues as they arise.
JV20
Not sure if you meet every qualification? We still encourage you to apply. We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate. For positions in this location, we offer a base pay of $111,700-$195,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.
Learn more here.
Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.
Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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