Content Marketing Strategist

Posting Details

Position Information

Position Title
Content Marketing Strategist

Position Type
Regular

Job Number
SA41024

Full or Part Time
full-time 40 hours weekly

Fair Labor Standard Act Classification
Exempt

Anticipated Pay Range
$69,000 - $90,000/ annual salary

Pay Range Information

Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate's qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

Position Summary Information

Job Description Summary

The Content Marketing Strategist will help set the content marketing strategy for the Strategic Marketing and Communications (SMC) department at Chapman University and will serve as the lead in-house copywriter for marketing-related print and digital content. The role will develop a unifying content marketing strategy, in tandem with SMC's Director of Content Strategy, leadership and marketing team, and will create various types of content, including ad and email campaign copy, web copy, blog articles, videos, print collateral, and newsletters aimed at undergraduate and graduate recruitment to Chapman. The role will produce creative and engaging content for the full funnel of the admission process including top of the funnel advertising as well as lead-nurture content (communication flows), both in print and digital. The role will also write creative content-articles, listicles, to-do lists, infographics, how-to lists- related to the Chapman experience aimed at prospective students. Additionally, the role will participate in editing content for colleagues and partners and contribute to activities that include content strategy and calendar development; content creation and promotion; and other tasks that help SMC achieve its strategic communication objectives.

Responsibilities

Create content for university recruitment marketing campaigns

• Develop and help implement a unifying content marketing strategy, in tandem with SMC's Director of Content Strategy and leadership and marketing teams.
• Write diverse marketing collateral including ads, email copy, social, web copy, stories, print collateral, video scripts, and more using the Chapman brand voice and tone. Work with Creative Services team to ensure alignment between words and visuals.
• Research and information gathering.
• Work closely with admission subject-matter experts to understand the timelines and needs of undergraduate and graduate recruitment to support the development of marketing and communication materials.
• Web content creation and utilizing SEO best practices.

Content Strategy

• Participate in content planning, including story development for university magazines, homepage, e-newsletters, special sections, sponsored content and campaign deliverables.
• Review and understand SMC's key goals, audiences and channels to ensure content aligns.
• Research and report on content marketing trends to help SMC keep current and produce marketing-effective content.
• Participate in the development of marketing campaigns plans and creative brainstorming to ensure the content needs align with the audience and goals.

Other Projects as Assigned, including but not limited to:

• Desktop publishing utilizing WordPress.
• Conduct developmental editing, copy editing and proofreading tasks for team- and partner-generated content using AP and house styles.
• Project management utilizing WorkFront.
• Plan and coordinate photo and video shoots as directed.

Required Qualifications

• Bachelor's degree in journalism, communications or English, or equivalent combination of education and experience.
• Demonstrated experience in marketing content and search engine optimization (SEO).
• Excellent storytelling skills with focus on marketing writing for digital.
• Solid editing and proofreading skills.
• At least 6 years of experience in writing, communications, public relations, content creation, or marketing.
• Willingness to learn and implement best practice for digital writing and SEO (with digital marketing team).
• Excellent communication and interpersonal skills, with the ability to interact with diverse individuals and groups at all organizational levels.
• Highly organized and responsive to deadlines in a fast-paced environment.
• Have a continuous improvement mentality and proactive work style to make sure we are always optimizing our various web and communication experience.
• An understanding or willingness to learn marketing automation tools and tactics to help develop audience journeys and comm flows.
• Competence with common platforms (Outlook, Google Drive, Google docs, Google Drive).

Desired Qualifications

• Strong technical skills to learn enterprise workflow systems and desktop publishing.
• Professional experience in higher education.

Special Instructions to Applicants

Chapman University is an equal opportunity employer committed to fostering a diverse and inclusive academic global community. The University is dedicated to enhancing diversity and inclusion in all aspects of recruitment and employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.

The University is committed to achieving a diverse faculty and staff and encourages members of underrepresented groups to apply. More information on diversity and inclusion at Chapman University can be found at

Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

Minimum Number of References

Maximum Number of References