We're looking for a creative and data-driven
Content Marketing Specialist to join our team and help us create and execute content strategies that drive traffic, engagement, and conversions.
Key Responsibilities: - Develop and execute a content strategy that aligns with business objectives, brand voice, and target audience.
- Create high-quality content for blogs, social media, email newsletters, case studies, white papers, and other digital platforms.
- Collaborate with marketing, design, and product teams to ensure content is visually appealing, accurate, and aligned with campaign goals.
- Optimize content for SEO to improve organic search rankings and drive traffic to the website.
- Analyze content performance using analytics tools (Google Analytics, social media insights, etc.), and provide insights and recommendations for improvement.
- Stay updated on industry trends, competitor content strategies, and new content marketing tools and techniques.
- Manage and update content calendars to ensure timely delivery and consistent messaging across platforms.
- Assist with the development of paid media content, including ad copy and landing page content for paid campaigns.
- Engage with the audience through social media platforms, responding to comments and fostering a sense of community.
- Help maintain and improve the company's website content, ensuring it remains fresh, relevant, and aligned with business goals.
Qualifications: - Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Strong writing, editing, and proofreading skills with attention to detail.
- Proven experience with SEO and content optimization for search engines.
- Knowledge of Google Analytics, SEMrush, or other content performance tools.
- Ability to think creatively and develop content that resonates with the target audience.
- Strong organizational skills, with the ability to manage multiple projects and deadlines.
- Collaborative and able to work effectively in a team environment.
Why Join Us? - Competitive salary and benefits package.
- Opportunities for career growth and development within the marketing field.
- A creative, dynamic, and supportive team environment.
- Hands-on experience with a variety of content types and marketing campaigns.
- Access to professional development resources and training opportunities.