Content Marketing Manager

JOB SUMMARY

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.

The Content Marketing Manager enhances business growth by leading the content vision for the Business Marketing team. This role involves developing written and visual content such as product briefs, white papers, executive briefs, infographics, and videos. The manager plans, creates, and oversees content development to inspire audiences throughout the buyer's journey, supporting lead generation and the overall marketing strategy.

With strong project management skills, this individual will drive business growth through compelling client-focused content, connecting GTM messaging with demand generation campaigns. The role requires collaboration with cross-functional teams within an office environment, reporting to the Director of Business Marketing Content for guidance and goals.

MAJOR DUTIES AND RESPONSIBILITIES

• Support company-wide efforts to enhance and simplify the client experience.
• Lead marketing programs for all products and offers by planning and developing content for campaigns and lead generation, including sales and partner channels.
• Collaborate with business leaders to understand target strategies and schedules, supporting client acquisition.
• Develop and maintain marketing content for various targets, products, and regions, aiding the sales cycle.
• Work with internal subject matter experts and industry organizations to expand industry knowledge.
• Manage multiple projects effectively, meeting deadlines with accuracy and efficiency.
• Perform additional duties as assigned.

REQUIRED QUALIFICATIONS

Skills, Abilities, and Knowledge

• Proficiency in reading, writing, speaking, and understanding English.
• Ability to manage multiple projects simultaneously.
• Strong organizational and prioritization skills.
• Excellent collaboration skills across all organizational levels.
• Sound judgment, initiative, and decision-making abilities.
• Ability to work independently and maintain confidentiality.
• Problem-solving skills under pressure.
• Adaptability to change.
• Integrity and ethics.
• Attention to detail with strategic thinking.
• Teamwork orientation and customer focus.
• Sense of urgency and deadline-driven approach.
• Proficiency with Microsoft 365 and Adobe Creative Cloud.

Education

• Bachelor's Degree in Marketing or related field, or equivalent experience.
• MBA or Master's degree preferred.

Experience

• Minimum 5 years of marketing experience.
• MBA preferred.

PREFERRED QUALIFICATIONS

• Knowledge of B2B technology marketing, especially high-speed internet, networking, security, cloud, voice, unified communications, and TV products/services.

WORKING CONDITIONS

Office environment.

Employees are offered comprehensive pay and benefits supporting well-being and career growth. Criminal history will be considered as per applicable laws.

Get to Know Us

Charter Communications, known through Spectrum brands, serves over 31 million customers with a team of 95,000 employees across 41 states. Learn more.

Who You Are Matters Here

We are committed to diversity and equal opportunity employment, including for disability and veteran status. Learn about our inclusive culture.