Content Marketing Manager

Act+Acre is a modern luxury brand dedicated to scalp care and hair wellness. Founded by renowned hairstylist Helen Reavey, we are rooted in clean, sustainable innovation using patented Cold Processed technology. We lead with purpose: delivering clinically backed, environmentally conscious products that elevate daily hair rituals.

We're looking for a sharp, organized, and creatively-minded Content Marketing Manager to lead the planning, coordination, and execution of content across Paid, Organic, Email, Influencer, and Ecomm channels. You'll serve as the engine of our content operation - ensuring we're building the right assets, at the right time, with the right resources. If you thrive on connecting creative ideas with business impact, this role is for you.

Quarterly Planning + Campaign Development

• Own quarterly content calendars across all channels (paid, organic, email, influencer, ecomm)
• Align content plans with product launches, marketing initiatives, and business goals
• Lead quarterly content planning sessions with cross-functional stakeholders

Content Strategy + Channel Coordination

• Translate marketing goals into clear creative briefs and asset requests
• Partner with Growth, Product, and Brand to prioritize what gets produced each week
• Build frameworks to ensure content output maps to funnel stages (awareness conversion)

Creative Ops + Production Oversight

• Create and manage weekly production timelines and approval workflows
• Coordinate across internal and freelance teams to ensure deadlines are met
• Manage intake of influencer UGC, content library tagging, and usage rights

Performance + Optimization

• Track content performance by channel and brief in creative iterations or new variants
• Identify top-performing content to repurpose across platforms and formats
• Support testing frameworks in paid and retention channels

• 4+ years in content marketing, creative operations, or integrated marketing roles
• Highly organized with strong project management chops
• Deep understanding of how content functions across paid, owned, and earned channels
• Able to brief creative teams and speak fluently with both marketers and designers
• Comfortable working in fast-paced, cross-functional environments
• Proactive, solution-oriented, and able to manage competing priorities