Content Marketing Manager in Oil & Gas
Our client is one of the fastest-growing and highest rated commercial Energy Suppliers in the UK, they are looking to recruit a talented, experienced, and highly creative Content Marketing Manager based at their Leeds office.
This is a lucrative opportunity to take a lead role in shaping their content marketing function, driving engagement, and expanding online presence. This role offers to develop innovative content strategies, manage multiple content channels, and make a significant impact on the future of the business, by giving the succesful candidate total responsibility and creative freedom with the website of a 150mil T/O business.
Key Notes:
- Develop and execute the overall content marketing plan in line with the marketing strategy.
- Create, manage, and publish content across various platforms including blog posts, whitepapers, case studies, and social media channels.
- Manage and grow social media presence, engage with the audience, and foster community engagement.
- Collaborate with the graphic designer to create visually appealing content.
- Write compelling and high-quality copy for various platforms, including the website, emails, and ads.
- Create and manage a content calendar to ensure consistent and timely delivery of content.
- Coordinate with the Head of Marketing, the wider marketing team, and other departments to ensure cohesive marketing efforts.
- Stay up-to-date with the latest trends and best practices in content marketing and social media.
- Analyse content performance and optimise strategies accordingly using analytics tools.
- Ensure that all content activities are aligned with the company's objectives and brand guidelines.
- Develop and implement strategies to increase website traffic and generate sales leads.
- Manage the organic performance of the website, using best practices in SEO.
If you have experience with using AI in a creative marketing stratergy, you are highly encouraged to apply.