The role of the
Content and Digital Strategist is to create engaging, targeted written content on behalf of Pelican State Credit Union for all mediums including the credit union's website, blog, letters, articles, newsletters, press releases, promotional materials, etc. This role serves as the 'written voice' of Pelican and helps to communicate the brand and credit union initiatives, while ensuring all content is on-brand, consistent, and optimized for search and user experience. They will manage Pelican's social media profiles and accounts on many different platforms including Facebook, Twitter, Instagram, etc. Our Content and Digital Strategist must also embody Pelican's Core Values and provide excellent service in all that they do.
A Day in the Life of a cONTENT AND DIGITAL STRATEGIST INCLUDES: - Write original content for all mediums and channels to achieve marketing initiatives.
- Monitor developments and trends related to position within the credit union industry and make suggestions
- Promote Pelican products, services, promotions and events
- Manage Pelican's presence on all social media outlets
- Help in the development of strategic goals for content marketing
cONTENT AND DIGITAL STRATEGIST Skills and qualifications include: - BS or BA in Marketing, Mass Communication, Communication, Journalism, English, Business, or a related field
- Additional relevant experience may be considered in lieu of education
- 3 years of experience in writing, editing, branding, and content management
- Must be familiar with SEO best practices
- Proficiency in software such as Canva, Adobe Premiere Pro, Hootsuite, and CapCut are preferred
- Proficiency in Microsoft Office products
Other things you may want to know about this position: - Work Schedule
- Monday - Friday
- Some weekends and after hours, as needed, for marketing related events
- Travel
- Travel is necessary to attend events
- Work Site Location
- All work will be performed at our beautiful Corporate Campus located at 2675 O'Neal Lane Baton Rouge, LA 70816
Why should you join the pelican team? Since 1956, Pelican State Credit Union has been providing financial services to individuals and their families throughout the state of Louisiana. We've since grown into the largest state-chartered credit union in Louisiana now serving over 68,000 members nationwide. Because of our continued growth, Pelican State Credit Union is searching for new team members that embrace our Core Values and have a desire to positively contribute to our culture.
Our culture is grounded in faith, and we strive to live the golden rule of 'love thy neighbor'. We are dedicated to creating, promoting, and nurturing a safe and inclusive work environment, and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team by allowing us to make better decisions, be more innovative, and better serve our members and communities.
Our full-time employees enjoy amazing benefits including:
- Medical, Dental, and Vision Insurances with generous employer premium contributions
- Health Savings Account with employer contributions for eligible employees
- Employer-Paid Group Life Insurance
- Voluntary Dependent Life Insurance
- Retiree insurance for eligible employees
- Paid Vacation & Sick Leave
- 15 Paid Holidays, including a Cultural Floating Holiday
- 401K Plan with a 5% discretionary profit share contribution, plus a dollar-for-dollar match of up to 5%
- Paid Time Off to volunteer with approved non-profits and charities
Pelican State Credit Union is an Equal Opportunity Employer. All Credit Union campuses are tobacco and vape-free.