Content Creator

Western Welding Academy is on a mission to build a better generation of blue-collar craftsmen. We are forging the next generation of skilled welders through an unwavering commitment to work ethic, accountability, and integrity. By focusing on student outcomes, we provide industry-leading education and hands-on training in a real-world environment, preparing our students to meet and exceed the demands of the welding industry.

At Western Welding Academy, we believe wholeheartedly in our mission because we understand the fundamental role blue-collar tradespeople play in the fabric of America. This country was built on the backs of skilled workersmen and women who put in the hard labor that made our roads, bridges, buildings, and industries possible. Blue-collar men and women are the backbone of our economic system, vital to every sector from manufacturing to infrastructure. However, for too long, our nation has focused predominantly on white-collar jobs and the push to send every young person to college, leaving skilled trades underappreciated and underrepresented. Today, we are facing a monumental shift. A worldwide demographic collapse is causing industry and manufacturing to return to American soil, and yet, we lack the skilled labor force needed to meet the immense demand. Even before this shift, there was a substantial need for skilled tradespeople, but now, with global supply chains crumbling and reshoring becoming a necessity, the demand for welders and other skilled workers is skyrocketing. At Western Welding Academy, we see this as our mission, to equip the next generation with the skills they need to thrive, to build strong careers, and to restore the backbone of America"s industrial strength. We are committed to filling this gap, one welder at a time, because we believe that the future of our country depends on the hands of those willing to build it.

About the role

• The Content Creator is responsible for developing engaging content across various platforms to support the Academy"s marketing objectives and enhance brand visibility. This role is pivotal in shaping the Academy"s online presence through the creation of compelling narratives and visual content. The Content Creator collaborates closely with the marketing team to align content with strategic goals, manages the execution of content plans,

What you"ll do

• Content Creation & Production
• • Create engaging and compelling content for various social media platforms (TikTok, Instagram, Facebook, YouTube, Snapchat, etc.).
  • Execute the full content creation lifecycle: ideation, planning, shooting, editing, and posting.
  • Produce content for diverse platforms, including websites, blogs, ad campaigns, and print materials.
  • Capture high-quality video footage for tutorials, testimonials, and event recaps (if applicable).
  • Stay Up to Date and Optimize for Key Platforms - Understand and adapt to the evolving requirements of the Big 4 platforms: YouTube, Instagram, Facebook, and TikTok. This includes learning and applying new tools, formats, trends, and algorithm updates that enhance content performance.
• Collaboration & Strategy
• • Collaborate with the creative team to develop content strategies and concepts.
  • Contribute to the development of clear, concise sales and marketing copy.
  • Provide feedback to the marketing team on audience sentiments and insights gained from social media interactions.
  • Communicate & Collaborate Effectively. Actively participate in team meetings, provide creative input, and accept feedback constructively. Communicate timelines, roadblocks, and content needs promptly and clearly.
• Social Media Management
• • Manage and post video content across all social media platforms.
  • Repost influencer content, ensuring proper tagging and highlighting positive mentions.
  • Engage with the online community by liking, commenting, and responding to direct messages.
  • Monitor comments and interactions to maintain a positive and respectful online environment.
  • Maintain a Two-Week Content Bank - The Content Creator must manage content production to ensure a consistent two-week buffer of publish-ready material, allowing flexibility for sudden priorities or platform pivots.
• Content Optimization & Quality Control
• • Edit and proofread content to ensure high quality, accuracy, and consistency.
  • Utilize platform metrics and reporting to analyze content performance and inform future strategies.
  • Stay current with emerging social media trends, tools, and capabilities to optimize content effectiveness.
  • Implement New Trends ASAP - Stay current on viral sounds, editing styles, and content themes. New trends should be rapidly tested and implemented within the Academy"s brand style, especially when relevant to the welding and trades community.

Qualifications

• Holds a high school diploma or equivalent;
• Possesses 1-5 years of professional experience in social media content creation or a related role.
• Demonstrates familiarity with major social media platforms, including TikTok, YouTube, Facebook, Instagram, Snapchat, Twitter, Pinterest, and LinkedIn, and understands their best practices.
• Experience with setting up and operating professional lighting and video equipment is highly desirable.

Physical Requirements :

• The Marketing Team may need to stand, walk, and lift materials up to 50 pounds. Work will vary from physical activity involved in shooting content to sitting at a desk, using a computer, cameras, video equipment and cell phones.

Working Conditions:

• Office environment, with occasional travel to recruitment events or off-site locations.
• A typical work schedule is 50 hours per week, Monday through Friday, from 7:00 am to 5:00pm, based on business needs.
• Occasional Saturday work may be required.

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