Description "We Push the Boundaries of Possibilities for Our Communities." Overview of the Position Responsibilities: As the Manager, Local Marketing, you will lead strategic marketing initiatives to enhance the company's local presence, foster community engagement, and drive business growth. This role requires a strong leader who can develop and execute marketing strategies while ensuring alignment with business objectives. You will oversee event planning, sponsorships, public relations, and partnerships to maximize brand awareness, lead generation, and customer acquisition. Managing budgets, analyzing campaign performance, and optimizing marketing efforts will be essential for success in this role.
What You Will Do: - Develop and execute local marketing strategies to enhance brand awareness, drive customer acquisition, and support business growth through traditional and digital media channels.
- Plan and manage local events, sponsorships, and promotions to generate leads and increase sales, overseeing a $500K budget for maximum impact.
- Oversee public relations efforts, managing PR agencies to develop press releases, execute media outreach, and implement crisis communication strategies that support the company's $100M+ revenue brand.
- Build and maintain partnerships with local businesses, organizations, and influencers to expand brand reach and strengthen community ties.
- Ensure alignment between local marketing efforts, regional sales objectives, and overall company goals, working closely with internal teams.
- Analyze and report on marketing performance, providing data-driven insights to optimize future campaigns and maximize ROI.
- Manage and allocate budgets efficiently to ensure resources are effectively utilized to achieve marketing goals.
What You Will Need: - Bachelor's degree in Marketing, Communications, Business, or a related field.
- 7+ years of experience in local or field marketing, preferably in broadband, telecommunications, or technology.
- Proven track record in executing successful marketing campaigns that drive brand awareness, customer acquisition, and revenue growth.
- Strong leadership, project management, and cross-functional collaboration skills.
- Expertise in event marketing, sponsorships, community outreach, public relations, and crisis communication.
- Proficiency in digital marketing, including paid media, content marketing, and social media.
- Strong analytical, communication, and presentation skills with the ability to engage diverse audiences.
- Ability to manage multiple initiatives in a fast-paced environment.
- Proficiency in MS Office Suite (Outlook, PowerPoint, Word, Excel, Teams).
- Ability to travel for local events and partnerships.
- Successful completion of a background check and drug test.
- Comfortable with various physical activities, including sitting, standing, and lifting up to 50 lbs.
- Candidates must successfully pass a background check and drug screening prior to employment.
Why Work at Bluepeak? - Competitive Compensation + Annual Bonus Eligibility
- Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
- Generous Vacation and Paid Sick Time + Paid Holidays and Personal Days
- Professional Development With an Emphasis on Internal Promotion
- Employee Discounts on Bluepeak Services, Including Internet
- Progressive and inclusive work culture in which our team has the flexibility, support, and resources to be successful in their careers.
About Us We believe that the size of the city shouldn't determine the quality of the technology. That's why we are building for you: Faster, more reliable, and without the things that get in the way of great service-like red tape, hidden fees, and slow response times. And with up to 5 gigabits of speed for residential customers and 10 gigabits for businesses, we are whole new ballgame- from internet to TV, to connecting every device in your home, to powering your business, we're not only providing the best fiber connections in your community, but we're also meeting the growing needs for how you live.
Bluepeak provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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