Community Outreach Manager At Richwood Bank, our purpose is to inspire, protect, and celebrate anything that makes communities thrive.
Have you ever wanted to work for a company that exceptionally lives its values? One hundred and fifty years ago, we began as a small community bank. Today, we are still a community bank - as well as a payroll processing team, a marketing agency, a coffee shop, and more. We have flipped the switch on traditional banking. Yet, we have always aimed to provide the very best customer experience, contribute to the greater good of our local communities, and make every effort to be the best employer in the area with a company culture that works hard to develop, recognize, and award its team members.
Richwood Bank has a comprehensive benefits package for full-time employees including, but not limited
to, medical and wellness program, dental, vision, employee assistance plan, life insurance and
supplemental short-term disability. Full time and part time employees have access to a 401(k) plan, and
enhanced Wellness program, tuition reimbursement, and tons of professional development
opportunities.
The Community Outreach Manager is a dynamic role focused on social media management, internal communication, campaign analysis, and customer onboarding improvement but also emphasizes customer engagement and business development.
Richwood Bank prides itself on a unique company culture and all team members should be active and engaged participants.
Essential Functions - Developing and implementing creative marketing strategies to enhance customer retention and engagement. This includes creating memorable experiences for customers, such as organizing events, sponsorships, and community outreach programs.
- Assisting the business development team with prospecting strategies and implementation is crucial. This includes leveraging data-driven prospecting techniques, identifying key data sources, and employing analytical tools such as CRM systems and predictive analytics.
- Promoting company and employee milestones on LinkedIn and Facebook, as well as announcing new partnerships, remains a key responsibility. This includes creating and scheduling posts, engaging with followers, and monitoring social media performance.
- Supporting internal communication efforts to ensure that employees are informed and engaged. Working with Human Resources, Education and the Strategic Communication Committee to create resources such as newsletters, managing internal social media channels, and organizing company-wide announcements.
- Analyzing the effectiveness of social media campaigns for existing customers and tracking progress. This includes using tools to monitor competitor activity, identify trends, and personalize content.
- Enhancing the onboarding experience for customers and creating memorable moments. This involves developing strategies to welcome new customers, providing them with the necessary information, and ensuring a smooth transition.
- Establish and maintain key community relationships through vendors, venues, non-profit requests, area chambers, county entities and all customers attending events.
- Reports successes monthly to the Richwood Bank Board of Directors.
- Ensures work completed is accurate and appropriate. Verifies and validates all data to confirm accuracy and reliability. Paying close attention to details of all information received and entered.
Skills and Abilities - Attention to detail and time management.
- Ability to work with internal and external clients.
- Able to multi-task and prioritize.
- Self-motivated with solutions-oriented mindset
- Ability to use social media to promote events.
- Project management and organization skills
- Excellent communication and interpersonal skills
- Be a member of at least 1 community board.
Education - High School Diploma or GED required; college preferred
- Prior experience in banking required
Equal Opportunity Employer/Disability/Veterans. Richwood Bank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.