Who We Are Invitation Homes is a dynamic, publicly traded Real Estate Investment Trust (REIT) revolutionizing the single-family rental market, managing over 80,000 homes with a market cap exceeding $25 billion. Our diverse team of over 1,400 associates embodies our core values, working together to create a community where possibilities flourish.
Job Summary As the Community Marketing Manager, you will be instrumental in crafting and executing effective marketing strategies aimed at attracting new residents to our Build-to-Rent (BTR) and third-party managed communities. Your role involves developing integrated marketing campaigns for various channels, including our website, email/SMS, and paid advertising on platforms like Meta, Google, and Zillow, as well as applying field marketing techniques in the community. Strong interpersonal skills and the ability to collaborate across departments are essential.
What You'll Do - Design and implement strategic marketing plans to bolster customer acquisition for Build-to-Rent and third-party managed communities.
- Oversee and refine multi-channel marketing campaigns leveraging digital channels such as Meta, Google, Zillow, Email, and SMS.
- Analyze campaign performance, extract key insights, and share findings with internal teams and leadership.
- Manage all aspects of BTR marketing initiatives, including the launch of new communities and campaign updates.
- Act as the primary marketing liaison with the Investment Management Group to align strategies with business objectives and adapt to evolving priorities.
- Develop localized marketing plans, emphasizing community engagement through events, local outreach, and targeted signage.
Who We're Looking For - Bachelor's degree in marketing or a related field.
- 6+ years of relevant marketing experience.
- Proven ability to create and execute successful campaigns across various digital platforms including Google, Meta, email, and SMS.
- Experience in utilizing data-driven insights to inform marketing strategies.
- Demonstrated success in achieving results in a fast-paced, entrepreneurial setting.
- Familiarity with program management and operational enhancements.
- Field marketing experience is a plus.
Skills/Specialized Knowledge - Self-motivated and results-oriented, with the capacity to thrive in a fast-paced environment.
- Strategic mindset paired with exceptional project management abilities and a meticulous attention to detail.
- Strong communication skills, capable of influencing stakeholders without direct authority.
- Expertise in data analytics for performance measurement and strategic improvements.
- Adept at building relationships and collaborating effectively as part of a team.
- Innovative thinker with a passion for enhancing digital marketing strategies throughout the prospect journey.
- Ability to flourish in self-directed, entrepreneurial environments.
Why Invitation Homes We champion flexibility, opportunity, and the concept of a home that our residents can truly make their own. This commitment extends to our associates as well. At Invitation Homes, professional growth is prioritized, unlocking potential and fostering thriving careers in an environment rooted in possibility.
- Competitive salary and annual bonus program for all associates.
- Comprehensive paid time off benefits, including vacation accrual, sick leave, volunteer time, and holidays.
- 401k plan with company matching contributions.
- Fun and relaxed work environment with casual dress code.
- Engagement in team events and gatherings.
- Supportive employee resource groups including Together with Women, Asian Alliance, Black Collective, Juntos, Gen Next, and Open Invitation.
Invitation Homes is proud to be an equal opportunity employer dedicated to promoting a diverse and inclusive workplace. We encourage applications from all qualified individuals regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability, veteran status, and any other protected status. If you require accommodations due to a disability or special need, please contact us.
To recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to such resumes.