Communications and Marketing Manager

Communications and Marketing Manager - Corporate Headquarters

Salary Range: $60,000.00 - $65,000.00 annually
Schedule: Monday through Friday 8AM-4PM

SUMMARY

Under the direction of the Chief Communications and Development Officer, this position will primarily work to develop, implement, and execute marketing strategy and plans for Hope's programs, as well as develop and establish community outreach and engagement plans to raise visibility and position Hope as a leader in their field. Responsible for executing digital initiatives in support of the overall brand strategy, marketing plan, and operational goals to drive awareness and engagement across all existing channels while exploring and validating new ways to engage with the community/public. Support and grow media relations by implementing media/outreach strategies and campaigns. Implement a community engagement plan that will inform and educate the public about Hope and all its programs with a focus on growing an organic list for the purpose of outreach and engagement. The ideal candidate will be a strong team player who is motivated, a self-starter, and organized to work in this fast-paced environment.

WHAT YOU WILL DO

• Develop and execute comprehensive, long-term, and proactive messaging, marketing, and branding strategy that is consistent with the strategic operational goals and priorities of Hope.
• Develop and implement consistent, high visibility messaging for Hope initiatives, programs, and events that drive awareness with key stakeholders.
• Develop and implement a community outreach initiative to promote Hope and its programs in the communities that we serve.
• Coordinate the design and production of external marketing literature, campaigns, and event propaganda.
• Collect information (salient stories, data, facts, figures, reports, photos) and transform that information into effective communication/marketing tools.
• Work with other members of the Communications team to coordinate marketing efforts across digital platforms.
• Work with the Development Team to create and implement a plan for event promotion, Ambassador relations, and donor support.
• Work with the Development team to identify groups, businesses, service organizations, and individuals to target. Build effective relationships with supporters and community-based organizations to increase collaboration and lay groundwork for the Development Team.
• Work with the leadership teams of Hope's various companies to identify and build relationships with key referral sources, developing a long-term communications/marketing plan to maintain relationships.
• Involvement with local organizations and chambers while actively seeking out speaking/engagement opportunities in all service locations/program areas.
• Build lasting relationships with local schools and businesses in order to engage, educate, and promote the message of inclusion.
• Develop and establish a key targeted community outreach/engagement plan to raise awareness about Hope.
• Other duties as assigned.

WHAT YOU WILL BRING

• Bachelor's degree in communications, marketing, or related field.
• 5-7 years' experience in Communications and Marketing, or related field
• Possess knowledge of current marketing trends and be able to develop and implement marketing plans based on strategic goals of the organization
• Strong written and verbal communication skills
• Successful background clearance, physical and drug/alcohol screening

WORK ENVIRONMENT

Work is performed primarily in an indoor office or classroom environment, free from extreme weather conditions. Work may include a moderate amount of noise (business office with computers, phone and printers). Work may require working flexible hours outside of normal business hours.

Hope is an Equal Opportunity Employer.