Chief Marketing Officer

As the Chief Marketing Officer, you will lead and elevate our marketing function to deliver on our firm's vision and growth strategy. As a large and growing B2B professional services organization, this role oversees all of our marketing strategies and investments with a focus on using analytics and AI to guide decision making, drive measurable business growth and improve ROMI. This role will partner closely with leaders across Sales and Go-to-Market teams to ensure marketing and sales stays aligned and coordinated, from strategy to execution.

Your day-to-day may include :

Overall

• Direct and optimize our marketing investments in alignment with our firm's growth aspirations and target audience (investments include sponsorships, experientials/events and enterprise-wide campaigns, etc.).
• Harness the power of AI and data-driven insights to improve marketing results and drive operational efficiencies.
• Lead and develop a high-performing marketing team, fostering innovation, collaboration and accountability.
• Maintain a pulse on market shifts, client trends and competitor dynamics to identify growth opportunities and maintain a competitive edge.

Demand Generation and Lead Conversion

• Establish a compelling brand position and value proposition that resonates across all channels and differentiates our firm in the marketplace.
• Guide the creation, execution and optimization of multi-channel enterprise campaigns, incorporating digital marketing (web, social, paid media, email) and content strategy.
• Oversee and provide strategic direction for firmwide sponsorships and events, ensuring they align with business objectives, deliver measurable results, and generate a strong return on investment.
• Partner with leaders across Sales and Go-to-Market to implement effective lead capture, nurture, scoring, qualification, and conversion.
• Support inbound and outbound marketing efforts to identify and convert contacts and leads.

Marketing Execution

• Establish and monitor KPIs through a rhythm-of-business that uses analytics and marketing attribution to understand performance and make decisions to optimize accordingly.
• Ensure internal audiences and key stakeholders stay consistently informed about marketing performance and progress, as needed.
• Track overall marketing allocations/budgets and monitor return on marketing investments.
• Support and usage of AI and automation tools to accelerate execution and improve operational efficiency.
• Other duties as assigned.

You have the following technical skills and qualifications :

• Bachelor's degree required. Advanced or Master's degree preferred.
• A minimum of 13 plus years extensive experience in marketing leadership roles.
• Proficiency in marketing technology platforms and AI tools.
• Experience working in or familiarity with professional services sectors (Tax, Audit, Advisory) is a strong plus.
• Proven success in demand generation, lead management, and brand building.
• Demonstrated expertise in leveraging AI and data analytics to improve marketing processes.
• Strong track record of aligning marketing strategies with sales priorities and delivering measurable growth.
• Deep understanding of modern marketing techniques, including digital marketing and agile approaches.
• Exceptional leadership and team-building abilities, with a focus on fostering collaboration and accountability.
• Strong business acumen and analytical mindset, with a focus on data-driven decision-making.
• Excellent communication skills, both written and verbal, with the ability to translate complex concepts into clear, actionable insights.
• Strong executive presence and ability to influence senior stakeholders.
• Innovative mindset with the ability to balance innovation/experimentation with practical constraints.
• Can travel as needed.

The base salary range for this position in our Bellevue, WA; San Francisco, CA; San Jose, CA; Los Angeles, CA; Chicago, IL; and New York, NY offices is between $300,000 to $600,000.

About Us

At Grant Thornton, we believe in making business more personal and building trust into every result - for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It's what makes us different, and we think being different makes us better.

Job Info

• Job Identification 111871
• Job Category -
• Posting Date 03/17/2025, 02 : 25 PM
• Degree Level Bachelor's Degree
• Job Schedule Full time
• Locations Bellevue, WA, United States; Los Angeles, CA, United States; San Francisco, CA, United States; San Jose, CA, United States; Atlanta, GA, United States; Chicago, IL, United States; New York, NY, United States; Charlotte, NC, United States; Dallas, TX, United States; Fort Lauderdale, FL, United States; Miami, FL, United States; Boston, MA, United States; Philadelphia, PA, United States.