Catholic Charities Design and Digital Marketing Coordinator

Catholic Charities Design and Digital Marketing Coordinator

Join the Advancement team of Catholic Charities of Louisville (CCL). CCL consists of social service programs that address food insecurity, human trafficking, refugee resettlement, eldercare, family health and self-sufficiency, and other social issues throughout Louisville and 24 counties in central Kentucky. KY has the 6th highest poverty rate in the US, so the needs are great. The role is to rally volunteers and donors to contribute to our success on a sustainable basis. How? By building awareness of our clients' needs and successful outcomes through storytelling in both digital and print media and by sharing the innovative solutions our programs provide their clients. The VISTA will inspire people to participate in our mission, which will have a direct impact on providing help, creating hope, and upholding the dignity of the thousands of people we serve each year. The VISTA will design marketing materials, including fliers, newsletters, mailers, website, etc. and plan, create and manage social media content, including posting content regularly to drive engagement (e.g. monetary and in-kind donations). The Adv. Team areas of focus include: fundraising, events, communications, volunteer recruitment and more. A great entry point into the nonprofit world. To be successful, the VISTA will work closely with program directors to understand their program's goals, operations, and marketing needs. Special emphasis will be placed on setting up a sustainable process by which programs can capture and tell compelling "client impact stories." Louisville is a vibrant city, home of the Kentucky Derby, University of Louisville, and major arts and entertainment venues and festivals (e.g. Bourbon & Beyond in September). This VISTA position is a part of Catholic Charities USA's Family Strengthening Program, a national intermediary project. As a member, you will meet virtually with VISTA Leaders and other VISTAs serving throughout the country, all focused on alleviating poverty.

Member Duties : Assess programs' needs, design and produce creative solutions. Set up a process to submit requests, then review and approve creative along the way. Interview clients for impact stories on a weekly basis; take photos and videos as needed. Develop template to enable anyone on staff to craft a compelling impact story. Create and publish monthly e-newsletters using templates from Constant Contact (write, design, publish, track open rates, etc.); archive all work and organize photo library on shared drive. Update internal and external website as needed. VISTA will work with Director to create a quarterly content calendar, and establish creative strategies and themes for various platforms (e.g. YouTube, Instagram). Create and post new content on a regular basis; create design templates for social graphics and standard marketing materials. Enhance the agency's profile on Facebook, Instagram and YouTube. Establish benchmark engagement metrics, track and report monthly.

Program Benefits : Choice of Education Award or End of Service Stipend , Education award upon successful completion of service , Training , Relocation Allowance , Living Allowance , Childcare assistance if eligible , Health Coverage .

For details about AmeriCorps VISTA healthcare benefits, please visit .

Terms :
Permits working at another job during off hours , Car recommended , Permits attendance at school during off hours .

Service Areas :
Environment , Children/Youth , Community and Economic Development , Hunger , Community Outreach , Health , Entrepreneur/Business , Education .

Skills :
Team Work , Writing/Editing , Communications , Social Media, Adobe Suites .