Category & Shopper Insights Manager
The Shopper & Category Insights Manager is responsible for driving growth strategies to help meet both the goals of the company and customer. The incumbent provides category and shopper insights through primary and secondary research, analyzing data and translating research findings into insights and strategies impacting customer, category, and/or brand performance. The incumbent supports multiple functional partners including internal sales, marketing, and field sales, acting as an active and influential internal business strategy consultant, ensuring that consumer and shopper analytics and insights are at the foundation of our company business strategy and execution with the customer.
The position can be in the Hackensack, NJ area or Bentonville, AR for this hybrid position.
Responsibilities Include the Following:
- Category: Support category strategy development including growth plans for focused segments, customer-specific opportunities and assortment gaps, and execution of planogram activation including merchandising improvements and assortment.
- Business Planning & Insights: Acts as a key partner providing category & shopper expertise in the customer and brand business planning cycle providing relevant trends and insights to drive future plans. Provides category support and insight for customer meetings & line reviews to drive brand performance.
- Analytics: Uncovers business trends and opportunities with deep-dive analytics using a variety of resources including, but not limited to Nielsen syndicated, and Walmart Luminate/Scintilla.
- Research: Conducts primary research development and synthesizing secondary research to build customer and company sales.
Required Qualifications Include the Following:
- Minimum of a bachelor's degree in business, marketing, or related field.
- 3+ years working in consumer package goods across category, customer, and/or shopper.
- Prior experience working in the Beauty and/or Personal Care industry.
- Broad-based experience across Mass, Value, and Grocery channels and/or across customers.
- Must have the ability to conduct & interpret shopper and category insights research and convey that research and data via exceptional storytelling.
- Advanced skills using Luminate/Scintlla, Nielsen Syndicated, Circana, Numerator, and retailer data required.
- Excellent MS Excel and PowerPoint skills required.
- Experience with automated reporting platforms such as Power BI and Tableau required.
Preferred Qualifications Include the Following:
- Proven analytical skills with the ability to interpret data, problem solve and translate into action-oriented recommendations.
- Using integrative thinking to solve tough business problems leveraging diverse sources of knowledge from analytics to psychology.
- Intellectual curiosity about uncovering human needs and desires and translating those insights into compelling stories that will help us better understand how to serve our consumer and shopper.
- The ability to influence decision-makers up and down one or more levels, with and without direct authority, to ensure a fully-aligned customer/company business plan.
- Utilizing integrative thinking to convey research findings (data-driven insights and facts) to drive actions with your business partners.
- Ability to develop and oversee the execution of project plans and to implement, execute and draw conclusions from a variety of customer, shopper and category studies.