- The Digital Campaign Specialist will be responsible for supporting and executing multi-channel digital campaigns in internal digital agency setting with a focus on quality, timeliness, and impact on the digital customer journey. This position ensures timely and high-quality execution of digital campaigns that encompass multiple drive-to channels: Search, digital and social advertising, email with clear and connected call to actions, and web-design implementation with content, creative execution and flow that deliver best-in-class customer experiences and promote preference and demand for company Healthineers brand and products.
- Reporting directly to channel head of the Digital Campaign Management team, this is an individual contributor role with strong multi-channel implementation, assembling, and coordination capabilities to bring client projects to fulfillment. This position creates large impact on customer experience and therefore impact on the continued value of our brand and business results.
- This position will act as an interface between key account managers for business, marketing and communication, various digital channel, and social media teams.
Experience / Skills / Qualifications:
• BS degree in Marketing, Information Science, Digital/Interactive Communications Design or related field required
• 2 - 4 years experience required in digital marketing
• In-depth knowledge of multi-channel digital campaign tool landscape
• Experience working with multiple global stakeholders
• Polished professional with solid understanding of customer behavior in digital journeys, outstanding interpersonal and communication skills, strong analytical and problem-solving skills
• Expertise in campaign process knowledge, understanding of digital campaign mechanics and assembly, multichannel campaign deployment expertise
• Required experience in implementing digital campaigns, channel drive-to tactics, and/or web design expertise, ability to design effective digital customer journeys.
• Professional experience in one or more of the following digital channels: e-mail demand generation pages and forms, search (organic and paid), digital events and exhibits, digital or social advertising, content management systems, web design.
• Preferred operational knowledge of Percolate, Eloqua, CMS, Adobe Analytics
• Ability to promote success of digital marketing campaigns for awareness, education and demand generation, and KPIs/expected results
• Ability to consult on digital campaign best practices
• Ability to provide direction, leadership, project management, and collaboration
• Ability to work as a self-starter with a demonstrable understanding of the latest digital marketing technologies
• Enthusiastic about integrating new technologies and applying new approaches to the various sites, and ensuring superiority of the digital deliveries relative to the competitive landscape
• Ability to set priorities for multiple projects competing for scarce time and resources and deliver on time. Must work well under pressure and tight deadlines.
• Ability to correct, organize, present and implement project requirements
• Ability to develop ideas that result in improvements to existing procedures, projects or materials
• Highly motivated; taking ownership of multiple projects and their deliverables
• Strong analytical aptitude, with extreme attention to detail and quality
This position may suit you best if you are familiar with the below:
• Experience working with multiple global stakeholders
• Polished professional with good interpersonal and communication skills, strong analytical and problem-solving skills
• Ability to work as a self-starter with a demonstrable understanding of the latest digital marketing technologies
• Enthusiastic about learning and integrating new technologies and applying new approaches to the various sites
• Ability to set priorities for multiple projects and work well under pressure and tight deadlines
• Highly motivated; taking ownership of multiple projects and their deliverables
• Strong analytical aptitude, with extreme attention to detail and quality