Job Purpose:
We are looking for a highly entrepreneurial, self-driven Business Development Manager with a proven track record of creating and scaling business opportunities in the U.S. food and grocery industry. You thrive in fast-paced, agile environments, take ownership like an entrepreneur, and are passionate about building brands. You bring strong retailer and distributor relationships, a challenger mindset to unlock growth, and a relentless ambition to deliver results beyond targets.
Why Veetee?
We're a leading global food manufacturing brand with a 40+ year heritage, a world-class manufacturing footprint, and ambitious plans to grow in the U.S. market. With the right leadership, our next chapter in America will be our most exciting yet. If you're ready to build, lead, and win - this is your moment.
Responsibilities:
- Work with the senior management team to develop, implement and achieve the strategic sales plan and targets.
- Identify and develop new business opportunities in the U.S. food industry (retail, foodservices, distribution etc).
- Initiate and complete proposals and presentations for new business opportunities.
- Work with Marketing colleagues in the preparation of proposals for campaigns and promotional activities, conduct customer surveys and analyse feedback.
- Analyze market trends and provide insights to guide product and business strategy.
- To maintain excellent client relationships with potential new, as well as existing clients.
- Build and foster strong customer relationships across the accounts including Buying, Supply Chain, Finance etc. at all relevant levels.
- On-going management of the sales forecast for named accounts, compilation and analysis of sales and then updating internal systems accordingly.
- Utilise market intelligence links in the field to ensure opportunities and events can be capitalised on at the appropriate time.
- Ownership of the full sales cycle - from lead generation to closure and further into relationship management.
- Develop successful working relationships with the Selma manufacturing and distribution facility to achieve our goals.
- To protect the organisations value by keeping information confidential.
- Enhance organisational reputation.
- Lead contract negotiations with retailers and distributors to secure optimal pricing, shelf space, and promotional campaigns.
- Conduct in-store visits, monitor brand performance, and participate in trade events, food expos etc to boost visibility.
- Analyse sales trends, competitor performance, and customer feedback to refine strategies.
- Any other reasonable duties associated with the role or projects assigned to meet the overall objectives of the role.
Success Metrics:
Success in this role will be measured by:
- New business revenue generated.
- Number and quality of new customer acquisitions (retailers, distributors, foodservice).
- Market share growth.
- New product listing wins and promotional campaign execution.
- Strength and depth of customer relationships built.
Skills, Knowledge and Experience:
- 5 years or plus of Business Development and Sales experience.
- Grocery and Retail/CPG (Consumer Packaged Goods) experience preferred.
- It is essential that you have a proven track record of managing food retail accounts and desirable commodities (particularly rice products) experience.
- Knowledge and experience of working with brokers.
- Bachelor's degree in business, Food Science, Marketing, or related field is preferred.
- This role is highly commercial and requires the ability to build great relationships whilst delivering mutual value for both the customer and the brand.
- Proven negotiation and closing skills.
- Confident in talking about category, trends and brands.
- Excellent commercial & numerical acumen.
- Information & networking, presentation skills, account management, market research skills.
- A good cross functional communicator.
- Strong organisational skills.
- The ability to work under pressure and meet deadlines.
- Strong analytical / problem-solving skills.
- A high level of proficiency in Word, Excel, Outlook and PowerPoint.
- Flexible to do what is needed to support company success.
- Willingness to travel domestically for client meetings and trade shows.
- A passionate entrepreneurial spirit with additional intrinsic characteristics including self-motivated, goal-orientated, independent learner, resourceful, trustworthy.
- This role is highly commercial and required the ability to build great customer relationships whilst delivering mutual value for both the customer and the brand.
How to Apply:
- To apply for this role, you will need to either apply via this advert or send an up-to-date version of your CV to
- Please note you must have the right to work in the USA.