About World of Illumination
World of Illumination (WOI) is the world's largest drive-through animated light show producer and a premier creative production house specializing in immersive holiday experiences, custom LED décor, and commercial entertainment environments. Our team brings awe-inspiring magic to life through proprietary design, engineering, and storytelling, transforming any space into a wonderland of light and sound.
Position Overview
We are seeking a dynamic and experienced Business Development Manager to build and lead our sales department from the ground up. This role will be responsible for developing strategy, processes, and a high-performance team to drive B2B revenue across two core divisions:
- Event House: Sponsorship sales, corporate ticketing (employee gifting, bulk sales), and private event buyouts.
- Creative Production House: Sales of custom commercial LED décor, drive-through experiences, train rides, and walk-through environments.
The ideal candidate is a self-starter with a proven track record in B2B sales, preferably in live events, entertainment, brand partnerships, or themed environments.
Compensation Overview
$70,000.00 - $120,000.00+
This role offers a competitive base compensation package with strong commission earning potential.
Opportunity for Growth
This role offers genuine potential for growth within the organization. As we build out this department, you'll have a direct hand in shaping its direction and strategy. You'll work closely with executive leadership and be involved in high-level decision-making that directly impacts the company's trajectory. We're looking for someone who's ready to grow alongside us-this role comes with clear opportunities for increased responsibility and leadership as the company continues to scale.
Key Responsibilities
Sales Department Leadership
- Build and lead the internal sales department structure, including hiring and training.
- Develop sales playbooks, CRM processes, and pipeline reporting tools.
- Set annual sales goals and KPIs for each division.
Strategy & Business Development
- Define go-to-market strategies for both the event and production house divisions.
- Identify and secure new business opportunities with corporate clients, agencies, developers, and venue operators.
- Collaborate with marketing and creative teams to align campaigns with revenue goals.
Client Relations & Revenue Growth
- Cultivate and manage relationships with corporate buyers, sponsors, and strategic partners.
- Customize pitches and proposals for sponsorship packages and large-scale immersive activations.
- Lead contract negotiations and close high-value deals.
Cross-Departmental Collaboration
- Work with production, operations, and legal teams to ensure feasibility and delivery of client programs.
- Serve as a strategic voice in company planning and leadership discussions.
Qualifications
- 5 -10 years of experience in B2B sales, with at least 3 in a senior leadership role.
- Demonstrated success in building or scaling a sales organization.
- Proven experience selling sponsorships, large-scale activations, or creative production services.
- Excellent communication, negotiation, and presentation skills.
- Highly organized and detail-oriented with a strong business acumen.
- Proficient in CRM software and sales analytics tools (e.g., Salesforce, HubSpot, etc.).
Preferred Experience
- Entertainment, events, themed attractions, or experiential marketing industries.
- Corporate gifting, ticketing, or hospitality sales.
- Familiarity with commercial décor or AV/LED product solutions.