Role: Data Analyst Experience-3 To 5 Years of US Experience Location: Must be local to Virginia, Maryland & Washington DC(Hybrid 4 days onsite) Job description Rockwoods is seeking a talented
Data Analyst - Segmentation for an exciting opportunity with our esteemed client in
Tysons Corner, VAThis is a hybrid role requiring 4 days on-site each week, and interviews will be conducted in person. We are considering only local candidates to Virginia or those who are willing to relocate and work on-site as required. If you meet these criteria and are ready for the opportunity, please apply. Primary Responsibilities
- Data Segmentation Analysis
Create and enhance data-driven segmentation models based on customer behaviors, demographics, and product usage.
Analyze segment-specific trends and deliver actionable insights to improve product offerings and strategies.
- Data Visualization and Reporting
Design and maintain dashboards to monitor key deposit performance metrics such as balances, attrition, and churn by customer segment.
- Collaboration and Stakeholder Engagement
Work closely with product and marketing teams to develop targeted, impactful campaigns.
Qualifications and Skills Experience:3 To 5 US Exp, with a preference for experience in banking or financial services.
Education: Bachelor's degree in Data Science, Computer Science, or a related field.
Technical Skills: Proficiency in SQL, Python, R, or equivalent programming languages.
Experience with visualization tools like Tableau or Power BI.
Key Competencies: Strong analytical and problem-solving skills with keen attention to detail.
Excellent communication abilities to convey data-driven insights to non-technical audiences.
Capable of managing multiple projects and meeting deadlines in a fast-paced environment.
Team Responsibilities Define segmentation logic for marketing campaigns and promotional fulfillment.
Support BI reporting (eg, LAM reports, stable deposit reports, email, and direct mail dashboards).