About the job:
Our client, an ecommerce firm, is seeking a Brand Strategist for their in-house creative team. This role will report to the Director of Brand Strategy and will work closely with partners across International, Merchandising, and Creative teams.
Responsibilities:
- Create strong messaging frameworks and strategies for our quarterly marketing strategy and cross-channel marketing campaigns, many of which will be against international markets
- Develop brand playbooks for key markets to be applied to campaign and cultural moments
- Lead comms planning for international markets, optimizing briefs from a cultural perspective to speak to a specific market
- Help create and present thoughtful and provocative creative briefs, brand POV and communications frameworks based on insights from consumer research, brand understanding and marketplace data
- Ensure Brand Positioning is meaningfully incorporated into all marketing and creative briefs and ensure existing Brand narratives are being applied across channels and brought to life in all creative executions
- Partner with cross-functional teams to create communications frameworks and hierarchies for integrated marketing campaigns
- Maintain a deep knowledge of category and competitive activity as well as emerging consumer and cultural trends
About you:
- 5-7+ years experience working in marketing/advertising (agency experience required, client/in-house experience a plus)
- Scaling strategies in key international markets
- Experience developing brand strategies, key messages, messaging frameworks and marketing strategies
- Experience working on integrated campaigns that include TV, digital/social, on-site, email etc. (understanding of product strategy a plus)
- Ability to translate complex business goals into compelling brand strategies that drive breakthrough creative copy, content and execution
- Strong ability to utilize data, trends, market and consumer research to identify insights, opportunities and positions of power for the brand
- Strong understanding of creative process and ability to simplify and focus information for creative teams and inspire development of strong creative tactics
- Problem solver, creative visionary, head + heart approach to Brand Strategy, passion for pop culture, subcultures, trends and current events