Brand & Marketing Partnerships Director

Great American Media - Job Description

Great American Media is home to the family-friendly portfolio of brands including Great American Family, Great American Faith & Living, and Great American Pure Flix. We are dedicated to our audience, believing that strong brands and high-quality programming create an unparalleled fan experience across our portfolio.

Ready to make your application Please do read through the description at least once before clicking on Apply.

We are seeking a growth-centric, excellence-focused Brand & Marketing Partnerships Director to join our team. Ideal candidates will be able to work a hybrid schedule at our Texas Headquarters in Arlington, New York City office, or Scottsdale, AZ office, typically onsite Tues/Wed/Thurs and remote Mon/Fri.

Job Purpose

The Brand & Marketing Partnerships Director oversees and executes brand campaigns with external partners to enhance brand visibility and increase revenue. This role involves collaboration with partner stakeholders to ensure successful delivery of partnership assets and marketing programs. The specialist will serve as the primary contact for assigned partner relationships, contribute to larger partnership accounts, and ensure alignment and flawless execution of campaigns and promotions. Responsibilities include tracking performance metrics, providing insights for future activities, and supporting marketing functions and events.

Responsibilities

1. Create and update marketing materials to assist sales teams, including Ad Sales and Distribution.
2. Assist partners in planning, execution, and follow-up of media buys.
3. Develop and execute innovative marketing campaigns to drive brand awareness, engagement, and revenue growth.
4. Collaborate with Creative and Product departments to ensure alignment with company objectives.
5. Oversee high-profile brand partnerships and cultivate long-term relationships with key external partners.
6. Identify and engage new brand partners to expand brand presence and collaboration opportunities.
7. Ensure all partnerships align with Great American Media's brand strategy and messaging.
8. Oversee strategic initiatives such as fan events, podcasts, and partnership campaigns.
9. Lead logistics for special events and conferences.
10. Analyze the effectiveness of initiatives and campaigns, providing performance reports and insights to leadership.
11. Maintain business presentations for partnerships and investors.
12. Monitor market trends, ratings, and advertising to inform daily decisions.
13. Assist with initiatives like podcasts and Pure Flix Premium.
14. Perform other duties as assigned by leadership.

Qualifications

• Bachelor's degree or equivalent experience.
• Strong sales and affiliate management background.
• Minimum 2 years' experience in marketing campaigns and project planning.
• Experience in Affiliate/Performance Marketing focusing on high-volume, high-touch relationships and direct response campaigns (CPA, CPL).
• Understanding of online advertising revenue models (CPM, CPC, CPA).
• Knowledge of online performance marketing and media industry publisher models.
• Familiarity with program management practices.
• Excellent communication, organizational, and multitasking skills.

Working Conditions

This position is based in an office environment with some travel required. The hybrid schedule typically involves onsite Tuesday through Thursday and remote Monday and Friday. Fully remote options may be considered based on location.

Physical Requirements

• Sit or stand for extended periods.
• Type and perform meticulous tasks.
• Bend, reach, and lift up to 15 pounds.

Direct Reports: None at this time.

Compensation & Benefits

Competitive salary commensurate with experience. Benefits include:

• 401(k) with employer match
• Employer-paid medical, dental, and vision insurance
• Employer-paid STD and LTD
• Employer-paid life insurance and AD&D, with voluntary options
• Pet Insurance
• Paid time off (vacation, sick leave, holidays)