Merlette is hiring a Brand Manager to join us at an exciting moment, as we open our newly established headquarters in New York. This is a unique opportunity to help lead a thoughtful, fast-growing brand through its next phase of expansion.
Reporting to the Vice President of Global Sales, the Brand Manager will be responsible for delivering a consistent and elevated customer experience across all digital and physical touchpoints. This cross-functional role oversees e-commerce operations, manages drop ship and supports wholesale partnerships, leads PR and brand visibility efforts, and ensures high-touch service for both private clients and online customers.
About Merlette
Merlette New York embodies effortless elegance and timeless sophistication. With inspiration drawn from the vibrant energy of New York City, we create refined, minimalist designs for the modern woman.
Key Responsibilities
E-Commerce Management
- Oversee site merchandising and e-commerce operations, ensuring a visually compelling and intuitive experience
- Lead product launches, including site imports, categorization, and visual merchandising
- Conduct daily site maintenance for product visibility, inventory accuracy, and performance optimization
- Track and manage inventory flow to ensure timely availability at the warehouse
- Audit and resolve issues across PDPs, PLPs, and customer-facing functionality
- Improve UX through optimized search, related product suggestions, and "wear-it-with" features
- Collaborate on site enhancements with developers and conduct QA testing across platforms
- Analyze KPIs including traffic, conversion rate, AOV, return rate, and product performance
PR & Brand Visibility
- Manage ongoing PR outreach and relationships with publications and editors
- Coordinate product gifting, asset delivery, and press placements
- Host seasonal press days and private showroom appointments
- Ensure consistency in brand storytelling across communications and campaigns
- Support and execute in-store events and activations
Drop Ship Partner Management
- Act as primary contact for drop ship partners, handling uploads, inventory sync, samples, and customer support
- Manage seasonal buys, markdown planning, and performance reporting aligned with brand goals
Wholesale Support
- Support VP of Sales during market appointments and seasonal line reviews
- Prepare line sheets, samples, and performance data
- Conduct outreach to prospective wholesale partners and maintain existing relationships
- Assist with backend coordination, order tracking, and sales asset creation
Client Experience & Customer Service
- Host private client appointments in the Tribeca showroom, providing personalized styling and an elevated experience
- Manage scheduling, inventory coordination, and showroom preparation
- Respond to all customer inquiries with timely, thoughtful communication aligned with brand voice
- Offer one-on-one styling support and tailored outreach to lapsed customers
- Identify customer pain points and communicate insights to internal teams
- Collaborate with operations and fulfillment teams to ensure seamless service and resolve any order issues
Cross-Functional Operations
- Make data-driven recommendations for inventory replenishment, markdowns, and product lifecycle planning
- Coordinate between customer service feedback and marketing/ops teams
- Work with warehouse and logistics on fulfillment, returns, and adherence to brand packaging standards
- Manage budgets related to e-commerce and marketing operations, including invoice processing and expense tracking
Qualifications
- Bachelor's degree or equivalent in Marketing
- 3+ years' experience in brand management or marketing, ideally in fashion or apparel
- Proficiency with Shopify; familiarity with JOOR, Apparel Magic, Mirakl, or ShipHero is a plus
- Strong aesthetic sensibility with technical skills to manage a cohesive brand presence
- Experience in social media planning, affiliate marketing, digital advertising, and SEO
- Comfortable coordinating with agencies and delivering compelling campaign assets
- Excellent organizational, communication, and analytical abilities
Benefits
- Comprehensive medical coverage and 401 (k) matching
- Generous clothing allowance and vacation package
- Creative, collaborative environment with opportunities for growth
- Opportunities for travel to support seasonal markets and events.
Location: New York, NY
Merlette is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Salary Range: $65,000 - $75,000 USD annually, based on experience