Now Hiring: Brand Manager - New Product Launch
Location: Miami, FL Full-Time On-Site
We're looking for a creative, data-driven Brand Manager to lead the U.S. launch of a premium Mexican food product. If you thrive in fast-paced environments, enjoy building brands from the ground up, and are driven by strategic execution and results-this opportunity is for you.
You'll have the unique chance to shape the go-to-market strategy, drive awareness and adoption, and establish a bold, memorable brand presence across both traditional retail and e-commerce. This is a builder's role with real visibility and direct impact.
Key Responsibilities:
- Develop and execute a comprehensive U.S. brand launch strategy
- Own budgeting, agency partnerships, and campaign execution
- Conduct market research and competitive analysis
- Build strong relationships with retailers and distribution partners
- Lead cross-functional teams across marketing, sales, logistics, and innovation
- Track and analyze performance to optimize brand growth
Qualifications:
- 5+ years of brand management experience, preferably in CPG or food & beverage
- Demonstrated success in launching a product or brand in the U.S. market
- Strong analytical and forecasting skills
- Experience working across traditional retail and e-commerce channels
- Fluent in English and Spanish
- Willingness to travel across the U.S., Mexico, and Canada
This is a high-impact, high-visibility role in an exciting category. If you're ready to take ownership and help launch a standout brand, we'd love to hear from you.
Apply directly or message me to learn more.