Brand Manager

Brand Manager, Customer Experience Lead

GSK HQ

We are looking for a dynamic Brand Manager to lead Customer Experience for an exciting and high-profile opportunity within GSK's Specialty Business Unit, where you will be responsible for leading the brand omnichannel strategy, and using data and insight to optimise planning and delivery of HCP focused campaigns to support the brand.

This is a critical role within GSK's Specialised Respiratory team in the UK where there are significant performance ambitions requiring us to be accountable for impact, ambitious for patients and always do the right thing.

We are looking for someone with the creativity, analytical mindset and digital know how to excel in this space.

As a modern employer, we empower you to be yourself, share ideas and work collaboratively.

Your Responsibilities

This role will provide you the opportunity to lead key activities, including:

Driving and creating customer-centric omnichannel user journeys via a thorough understanding of what matters most to customers

Analyse data to understand customer behaviours, needs, and preferences, and optimise content and activities based on personas and channel preferences.

Lead omnichannel strategy for all promotional activities, events, and engagements across the brand.

Implement new tools to support optimal omnichannel delivery and customer experience, including supporting and influencing segmentation and targeting (S&T).

Support the upskilling of omnichannel capabilities within the brand team.

Measure and report marketing campaign performance against objectives and KPIs, identify trends and insights, and collaborate with teams and partners to optimise spend, performance, and user experience.

Mindset and Behaviours

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We are looking for professionals who live and demonstrate GSK's values:

Ambitious of patients - focusing on delivering the things that matter better and faster, without compromising safety or quality

Accountable for impact - owning my work and supporting others to succeed.

Do the right thing - with integrity and care, complying with applicable laws, regulations, standards and policies - and I will speak up if things don't feel right.

Basic Qualifications

We are looking for professionals with these required skills and characteristics to achieve our goals:

Bachelor's Degree in Business, Life Sciences, or a related field, or equivalent experience.

Experience in the pharmaceutical industry with knowledge of the ABPI code.

Proven ability to develop data-led strategies and omnichannel campaigns across various channels, leveraging insights to continuously improve customer experience and translate analytics into actionable business tactics.

Strong communication and stakeholder management skills, capable of producing high-quality, data-driven, and creative solutions in a fast-paced environment.

Demonstrated project management skills, including experience in Agile project management.

Brings high energy and passion to the job, influencing those around them, and building trust and rapport to create a comfortable and effective workplace.

Advocates for an iterative design approach with a strong sense of ownership and proactive advocacy for the end-user.

Open to new challenges and learning new skills, while being collaborative, curious, empathetic, open-minded, and innovative

Preferred Qualifications

Sales and/or Marketing experience within secondary care environment

Experience in biologic therapies and/or respiratory brands

Proactively explores new ideas, trends and opportunities(including processes, business models, innovative product launches, and how to best harness digital solutions e.g. AI)to drive business performance and futuregrowth. Inspires others to work towards an innovative culture

Closing Date for Applications: 29th May 2025

Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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