POSITION SUMMARY
Lead the Next Chapter of an Iconic Brand
We're looking for a bold, creative Brand Manager to lead U.S. marketing for Jose Cuervo-focusing on Especial and Tradicional. You'll drive strategy, campaigns, innovation, and partnerships, including our UFC sponsorship and summer activations.
Cuervo was the first tequila ever made-and the original margarita's tequila. Now it's your turn to shape what's next.
You're a strategic, culture-savvy marketer who thrives in fast-paced environments. You know how to connect with Gen Z and beyond, and you're not afraid to roll up your sleeves. Sports sponsorship experience is a plus, but passion and results matter most.
If you're a passionate brand marketer ready to make a true impact, we want to meet you.
PRIMARY RESPONSIBILITIES
- Strategy & Execution: Support the creation, and execution, of holistic brand plans. Including data analysis & insights generation, identifying new opportunities, and creating strategies and tactics that drive scalable long-term volume and share growth.
- Brand Communications & Activation: Lead agency partners (e.g. creative, media, PR, experiential, influencer) to execute integrated campaigns across ATL, digital, retail, on-premises, earned, and e-commerce.
- Commercial Activation: Partner with Trade Marketing, Commercial Strategy and Commercial Planning teams to develop best in class commercial programs and tools (I.e., sell sheets, displays, POS) to drive activation across all shopper touchpoints. Mobilize internal sales teams and distributor partners to drive execution.
- Performance, Analytics & Reporting: Continually monitor brand performance by analyzing depletion and consumption data (i.e., VIP, Nielsen, NABCA, IWSR, Numerator, etc.), creating actionable insights and trends, and leading the creation of ongoing leadership updates.
- Innovation & NPD: Support U.S. and Mexico innovation teams on packaging and product development.
- Budget Management: Oversee brand budget, including keeping track of investments, managing invoices, identifying risks.
KEY COMPETENCIES
- Team Leader & Collaborator
- Results-Driven
- Problem-Solver
- Analytical Thinker
- Self-Starter
- Agile & Flexible
- Strong Verbal & Written Communicator
KEY RELATIONSHIPS
- INTERNAL: Media & Comms, Trade Marketing, Commercial Strategy & Planning, Sales, Finance, Consumer Insights, Operations, Innovation & Global Teams
- EXTERNAL: Agencies (Media, PR, Creative, Social, Experiential, etc), Sponsorship Partners, Media Partners & Distributor Partners
KNOWLEDGE AND EXPERIENCE
- MBA preferred; BA/BS degree in Marketing, Business, or related field is required.
- 5+ years of Bev-Alc and/or CPG brand management experience
- Proven track record of developing and implementing culturally relevant through-the-line marketing campaigns that deliver results
- Up-to-date on marketing trends, pop-culture, new media platforms, and benchmarking with other industries
- Experience using passion points and cultural nuances to connect with target consumers, Sports partnerships and activation experience is a strong plus.
- Ability to lead and manage projects with agencies, cross-functional teams across the company, and with our distributor network.
- Firsthand experience pulling and interpreting sales / consumption data, including VIP/depletions, Nielsen, IRI, IWSR, and other market analysis data.
- Understanding consumer insights and aligning all strategies to feed these needs
- Excellent presentation and communication skills
- Strong written storyteller and proficiency in PowerPoint and Excel.
- Ability to travel as needed and willingness to work in the Jersey City, NJ office three days per week.
The salary range for this role is a base salary of $105,500 - $140,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience and skill set against internal peers and against the scope and responsibilities of the position.
Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.