Pavone Group, home to several niche advertising agencies, is looking to fill a Brand Communication & Social Engagement Manager position. This position combines multiple facets of communictation: PR, social media & influencer strategy. The Brand Communication & Social Engagement Manager also aids in managing the departmental workload and working toward the best possible outcome/result for the client and the agency.
This position will work from our Philadelphia, PA office in a hybrid capacity. (2 days remotely/3 days in the office).
DUTIES/RESPONSIBILITIES
- Leads the strategy of PR efforts to drive visibility for Pavone Group to include thought leadership, awards, news and announcements.
- Prepares marketing and public relations recommendations that are designed to create a favorable image for the client.
- Manages relationships with key reporters/editors, based on the client's industry.
- Anticipates, analyzes and interprets public opinion issues that may impact the operations and plans of the client.
- Coaches clients on media training and media interviewing.
- Acquires basic knowledge of, and can be conversant in, each client's business model basics, key issues and competitive situation.
- Leads the overall strategy development and execution across all elements of social media including but not limited to: social listening, content creation and syndication through social profiles, and social analytics.
- Provides thought leadership, innovative ideas, and social strategies that will grow our business and improve client relationships.
- Develops influencer strategies and manages oversight of influencer programs.
- Works closely with the creative, communications and digital teams to concept, develop, execute and manage creative social content.
- Responsible for understanding the broader client and company business objectives, setting an example of policy, managing sensitive and challenging issues.
- Manages and leads a team of social, public relations and influencer professionals.
- Works with project management to ensure that all deliverables are being met from both a content and timing standpoint; Understands client scopes and broader agency business objectives to better manage team.
- Recommends process improvements when necessary.
- Ensures adherence to company and industry regulations to preserve risk of the agency and remain compliant at all times.
- Reviews and updates public relations, social media and influencer policies to ensure they remain up-to-date with changes in policies (e.g. trademark and copyright) and best practices.
SKILLS & QUALIFICATIONS
- Minimum of 8-10 years of PR and social media experience serving clients
- Experience working within an agency setting, collaborating with Account, Project Management and Creative teams
- Ability to develop and lead comprehensive PR strategies to enhance client visibility and thought leadership.
- Proven track record of managing relationships with key media contacts and securing media placements.
- Excellent writing and editing skills for various PR and social media materials, including press releases, social posts, and reports.
- Expertise in developing and executing social media strategies across multiple platforms, including content creation and analytics.
- Experience in developing and managing influencer marketing campaigns.
- Ability to build and maintain strong client relationships, understand their needs, and provide strategic counsel.
- Experience in managing, mentoring, and developing a team of PR and social media professionals.
- Skill in planning and executing special events, such as press conferences, product launches, and community events.
- Ability to anticipate and manage potential crises, develop communication plans, and mitigate negative publicity.
- Strong analytical skills to measure the effectiveness of PR and social media campaigns and provide data-driven insights.
If this sounds like the ideal job for you, apply now and be sure to include your resume. (No phone calls, please.)