Job Title: Brand Builder
Company: Laelia
Location: San Diego
Pay: $25 per hour
About Us
Laelia is a premium tequila brand rooted in tradition and innovation. We're dedicated to crafting exceptional products and creating memorable experiences. Our team is passionate about quality, storytelling, and showing up with purpose in every market we serve.
About the Role
We're seeking dynamic and outgoing Brand Builders to join our field team and bring the Laelia experience to life. This role is at the heart of our sampling and seeding strategy - you'll be the face of the brand at events and retail, driving conversion by creating engaging, on-brand moments and sharing our story with precision and energy.
For those interested in a future in marketing or sales, this is a great entry point. Our Brand Builder role is designed to build a pipeline of talent we can nurture into larger roles within our growing team. Top performers will be considered for full-time opportunities in field marketing, sales, and brand partnerships.
Key Responsibilities
- Sampling & Brand Activations Execute in-person sampling activations at retail stores, bars, events, and festivals. Deliver best-in-class consumer engagement experiences that reflect our brand values and taste profile. Ensure setup, script, and materials follow brand standards.
- Brand Representation Represent Laelia with professionalism, enthusiasm, and expert-level product knowledge.
- Embody the tone and aesthetic of Laelia in every interaction.
- Reporting & Feedback Submit post-event reports, including total samples poured, event photos, and key consumer feedback. Collaborate weekly with the Activation Coordinator for scheduling, training, and performance check-ins.
- Collaboration Work closely with the Activation Coordinator, Field Sales Managers, and Marketing team to ensure execution aligns with broader sales and marketing goals. Maintain communication regarding inventory, kits, and seeding opportunities.
Qualifications
- Prior experience in experiential marketing, events, hospitality, or beverage sampling preferred
- Must be engaging, reliable, professional, and detail-oriented
- Comfortable speaking about product, process, and brand story
- Must have access to reliable transportation
- Evening and weekend availability required
- Must be 21+ and able to lift up to 30 lbs
Benefits
- $25/hour with flexible scheduling
- Hands-on training and brand education
- Opportunities for growth into full-time sales or marketing roles
- Exclusive access to brand events, tastings, and merch
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