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Brand and Content Manager Apply locations Holborn - London time type Full time posted on Posted 5 Days Ago time left to apply End Date: May 23, 2025 (16 days left to apply) job requisition id R
Accepting applications until: 23 May 2025
Job Description Your new role
We're looking for a strategic and creative Brand and Content Marketing Executive to lead our communication efforts with our audience. You will shape how our brand appears across all touchpoints - from the website and product messaging to thought leadership and marketing campaigns. Collaborating with teams across Marketing, Product, and Customer Success, you will ensure content is engaging, consistent, and aligned with business goals. This role offers the opportunity to make a significant impact and build lasting trust with prospects and customers.
Key Responsibilities
- Develop and refine our content and brand strategies to meet company objectives and audience needs
- Maintain and evolve our tone of voice and messaging framework
- Create diverse content formats: blogs, whitepapers, case studies, website copy, one-pagers, scripts, and social media content
- Collaborate internally to produce content supporting acquisition, onboarding, retention, and advocacy
- Manage a content calendar aligned with product launches, campaigns, and milestones
- Partner with designers and agencies to visually enhance content and brand stories
- Monitor content performance using data to optimize impact
- Ensure brand consistency and messaging cohesion across all channels
What You'll Love About This Role
Think Big: Drive content creation and shape a compelling B2B brand that resonates across channels.
Own It: Take full ownership of the content strategy, from ideation to execution, and be open to testing and iterating.
Keep it Simple: Craft clear and persuasive messaging that directly addresses customer needs.
Better Together: Collaborate cross-functionally with passionate teams to deliver unified customer experiences.
What Success Looks Like
- Deep understanding of our brand, voice, and customers within the first few months
- High-quality, goal-aligned content delivery
- Updated tone of voice and messaging framework rolled out
- Support for key campaigns with impactful content
- Strong relationships with colleagues and creative partners
- Processes in place to track content performance and inform strategy
What You'll Need
The ideal candidate will bring creativity, initiative, and strategic thinking. Likely qualifications include:
- 4+ years in content marketing, copywriting, or brand communications
- Exceptional writing, editing, and storytelling skills
- Experience developing brand tone and messaging frameworks
- Ability to manage multiple projects in a fast-paced environment
- Collaborative and curious mindset, with a focus on audience understanding
- Familiarity with SEO and content distribution strategies
- Customer-first attitude and passion for delivering value through content
About Us
Global is home to popular UK radio stations like Heart, Capital, and Classic FM, reaching 25.2 million weekly listeners. We are also a leading outdoor advertising company with over 35,000 sites covering 95% of the UK population, recently expanding through acquisitions like Primesight and Outdoor Plus. Our annual Global Awards celebrate top talent in music, news, and entertainment. We are committed to diversity, talent, and the right attitude, passionate about radio, music, media, and entertainment.