Branch Manager

Frankfort, Kentucky

Whitaker Bank
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WHITAKER BANK

BRANCH MANAGER JOB DESCRIPTION

SUMMARY

The Branch Manager is responsible for the administration and efficient daily operation of a full service branch office, including operations, lending, product sales, customer service, and security and safety in accordance with the Bank's objectives. Develops new deposit and loan business; provides a superior level of customer relations and promotes the sales and service culture through coaching, guidance and staff motivation; achieves individual and branch sales goals through new business sales, referrals and retention of account relationships. Provides leadership, training and supervision; delegates day to day operations to the Operations Officer or other branch personnel. Responsible for attaining established Bank and branch goals through active participation in sales management and officer call programs. Participates in community affairs to increase the Bank's visibility and to enhance new and existing business opportunities. May perform duties in the absence of the Operations Officer or other such management capacities as directed by the Area President or Regional President.

Assures compliance with all Bank policies and procedures, as well as, all applicable state and federal banking regulations.

ESSENTIAL DUTIES

  1. Reinforces the application of superior customer service through his or her example along with appropriate follow through with involved customers and employees; conducts specific periodic meetings and presentations on this topic with all staff members.
  1. Engages in business development activities and solicitation of new business prospects; actively involved in instilling and maintaining a positive sales environment through education of the Bank's products and services; investigates and follows up on significant changes in status of existing customers; motivates and monitors staff in cross selling and product presentation compared to goals; meets with customers to discuss needs or concerns and outlines appropriate Bank services.
  1. Ensures organization of the branch, coordinating available resources (e.g., staff, materials, etc.) for maximum results.
  1. Responsible for marketing objectives of the area serviced by the branch; identifies and pursues potential sources of business and other strategies to meet established goals and directives; documents the effectiveness of the branch's marketing plan and makes recommendations to the Regional Manager as appropriate.
  1. Assures audit compliance and procedure quality control and recommends and initiates corrective actions; ensures that the branch is in compliance with established Bank policies, procedures and state and federal regulations.
  1. Contributes to the overall profitability of the branch; implements costs controls, income generation, and branch marketing efforts; monitors expenses to ensure compliance with budget.
  1. Approves or declines credit requests within approved lending limits; submits credit requests to the Loan Committee for approval; interviews loan applicants, explains loan options, rates, terms and collateral requirements; assists customers in the completion of credit applications; obtains credit reports and other verifications as required and analyzes credit data; consults with the Chief Credit Officer or other lending personnel when appropriate; advises loan applicant of decision; processes necessary documentation and provides customer with properly completed disclosures and forms within established time frames.
  1. Works closely with the Operations Officer in resolving inquiries and providing managerial support; participates in various internal committees assigned by the Area President or Regional President.
  1. Maintains knowledge of security and safety policies and strictly adheres to established procedures; works closely with the Bank Security Officer to maintain an updated plan for the branch; ensures branch staff is properly trained and made aware of any changes to the branch's plan and procedures.
  1. Participates and directs day to day operations for the branch; approves large deposits and withdrawals; reviews and acts on daily reports; ensures the branch is maintained in a neat, clean and attractive manner; recommends redecoration or major repair or redesign of floor space as necessary.
  1. Ensures effective communication to staff and implementation of all policy and procedure changes as approved by Senior Management; schedules and conducts any necessary training for staff.
  1. Works closely with the CRA Officer and promotes the Bank's CRA policies and programs; participates in various professional, civic and community activities; forwards all related documents, comments or requests to the CRA Officer; responsible for the administration of the branch's CRA public file.
  1. Reviews NSF and overdraft reports for customers assigned within his or her portfolio; approves or declines such exceptions within established lending limits.
  1. Maintains an advanced knowledge of financial industry status and trends.
  1. Consistently applies superior decision making techniques pertaining to inquiries, approvals and requests as they apply to existing policies and procedures, keeping within assigned approval limits and using these instances as learning tools for employee development.
  1. Assumes responsibility for special projects; gathers data and prepares reports for the Area bPresident / Regional President, audits and other personnel.
  1. Plays a positive role in the development and growth of assigned branch staff through excellent communication skills, both verbal and written, along with strong delegation skills assuring a highly cross trained staff.
  1. Performs personnel actions including performance appraisals, disciplinary actions, and interviewing candidates for employment; supervises the daily activities of the branch including, but not limited to, effective delegation of assignments, developing work schedules and providing necessary training.
  1. Processes, solves and answers complex customer transactions, problems or inquiries.
  1. Operates computer terminal or personal computer to process account activity, determine balances and resolve problems within given authority.
  1. Answers telephones, answers questions and directs callers to proper Bank personnel.
  1. Assumes responsibility for various branch functions in the absence of staff members or in overload situations.
  1. Treats people with respect; keeps commitments; inspires the trust of others; works ethically and with integrity; upholds organizational values; accepts responsibility for own actions.
  1. You are to conduct yourself professionally and as a bank representative while at work and in public.
  1. Demonstrates knowledge of and adherence to EEO policy; shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes working environment free of harassment of any type; builds a diverse workforce and supports affirmative action.
  1. Follows policies and procedures; completes administrative tasks correctly and in a timely manner; supports the Bank's goals and values; benefits the Bank through outside activities.
  1. Performs the position safely, without endangering the health or safety to themselves or others and will be expected to report potentially unsafe conditions. The employee shall comply with occupational safety and health standards and all rules, regulations and orders issued pursuant to the OSHA Act of 1970, which are applicable to one's own actions and conduct.


SECONDARY DUTIES

The position of Branch Manager performs duties specific to the position and other functions as assigned.

SUPERVISORY RESPONSIBILITY

The position of Branch Manager is responsible for the supervision of Four or more employee(s), and normally carries out supervisory responsibilities in accordance with the Bank's policies and applicable laws, ensuring adherence to EEO guidelines.

ENVIRONMENT AND PHYSICAL ACTIVITY

The incumbent is in a non-confined office type setting in which he or she is free to move about at will. The position includes driving a Bank or personal owned vehicle approximately Fifty Percent of the time which includes exposure to the outside weather elements and moving mechanical parts. It may include some minor annoyances such as noise, odors, drafts, etc.

The incumbent in the course of performing this position spends time writing, typing, speaking, listening, lifting (up to Thirty pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching.

The incumbent for this position may operate any or all of the following: telephone, cellular telephone, personal digital assistant (PDA) and/or Blackberry, copy and fax machines, adding machine (calculator), check protector, scanner and image systems, scanning equipment, encoder, money counter, credit card terminal, typewriter, computer terminal, laptop computer, personal computer and related printers, or other equipment as directed.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
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Date Posted: 03 April 2025
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