Marketing Manager, Healthcare
About the Role
We are looking for a highly skilled Marketing Manager for our Healthcare business to support our growth strategy and to drive the implementation of our marketing strategy. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the local Sales Teams, Customer Success Team, the Partner & Alliances Team as well as Marketing functions.
As Regional Marketing Manager, you will play a pivotal role in executing the demand generation strategy. You will be responsible for executing a high-impact marketing strategy that generates demand, expands our community, and positions our company as a leader in the market.
Responsibilities:
- Work closely with the Sales Teams, be their first point of contact and align marketing campaigns to business and Sales team priorities
- Drive integrated marketing campaigns from inception to optimization
- Work closely with extended teams including demand generation, brand awareness, events, communications, and creative services
- Leverage data and analytics to measure campaign performance, to optimize strategies, and report on ROI
- Arrange and execute digital and in-person events to engage with target audiences and promote our thought leadership, products, and solutions
- Ensure all marketing campaigns are delivered on time and within budget
- Lead PO process and vendor management
Requirements:
Basic Qualifications:
- Bachelor's degree and a minimum of 2+ years of relevant B2B Marketing experience
- Knowledge of business-to-business (B2B) marketing, including knowledge of decision-makers, buying committees
- Proven ability to develop and execute successful marketing campaigns with an emphasis on highly impactful integrated campaigns
- Strong analytical skills and experience in using data to drive decision making and strong knowledge of Salesforce
- Knowledge of best-in-class agencies/vendors/partners to work with on marketing campaigns.
- Excellent communication and interpersonal skills
Other Qualifications:
- Must be an enthusiastic, well-organized self-starter, able to use initiative and adapt to change
- Track record of managing multiple marketing programs simultaneously
Compensation:
Req 1956