Job Summary
The VP of Sales for our Synchrony Pharmacies, drives growth through strategic sales, marketing, and business development. They optimize margins, negotiate high-value contracts, and develop business to business partnerships while transforming healthcare services into compelling consumer offerings. This leader collaborates with finance and operations on pricing models, leads sales teams, and refines strategies using market research and analytics. They oversee marketing, lead generation, promotional efforts, and executive reporting while fostering industry relationships and ensuring alignment between business objectives and customer experience.
Roles and Responsibilities
- Creates and implements comprehensive sales and marketing strategies tailored to Pharmacy services, ensuring revenue growth and market penetration.
- Leads business to business sales efforts and manages inside sales teams, developing strategies and initiatives to drive revenue growth and expand market reach.
- Evaluates business opportunities with a strong focus on margin optimization, ensuring sustainable and profitable growth.
- Develops and executes a business to business sales strategy targeting healthcare organizations, and key partners to drive revenue growth.
- Identifies, negotiates, and secures high-value contracts, ensuring alignment with financial and operational goals.
- Transforms traditional healthcare services into compelling service offerings that create consumer demand and enhance marketability.
- Partners with finance and operations to structure pricing models and service agreements that optimize margins and long-term value.
- Leads, mentors, and develops high-performing sales teams, fostering collaboration and accountability.
- Understands competitive landscape and develops differentiated value propositions to use in marketing and sales efforts.
- Develops strategic direction for messaging that resonates with consumers, driving direct engagement and increasing willingness to pay for services.
- Utilizes market research, analytics, and performance metrics to refine sales and marketing strategies specific to the Pharmacy industry.
- Collaborates with internal teams to craft service packages that enhance perceived value and marketability.
- Directs digital marketing, advertising, PR, content marketing, and other promotional efforts with a focus on Pharmacy services.
- Provides insights and reports to executive leadership, identifying opportunities for business growth and expansion.
- Develops and maintains strong industry relationships to stay ahead of market trends and business opportunities.
- Develops strategic alignment between business objectives and customer experience by collaborating closely with a cross functional executive team operations, communicating key initiatives and influencing strategic decision making.
- Other duties as assigned.
Qualifications
- Education: Bachelor Degree
- Experience: 7-10 years