AVP of Annual & Digital Giving

Boston, Massachusetts

The Greater Boston Food Bank
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GBFB Overview

Through the compassion and commitment of our supporters, staff, partners and volunteers, The Greater Boston Food Bank, Inc. (GBFB) takes a bold, innovative, and multi-pronged approach to achieve our mission to end hunger here. GBFB is the largest hunger-relief organization in New England and among the largest food banks in the country. We are committed to increasing our food distribution to provide three meals a day to every person in need in Eastern Massachusetts while supporting healthy lives and healthy communities. Our progress toward this goal is documented by town on our interactive map.

The Greater Boston Food Bank is a member of Feeding America, the nation's largest hunger-relief organization. Through compassion and action, together we can create a hunger free Eastern Massachusetts. GBFB Team Members will support the Mission to End Hunger Here. They will live our Team Member Values of Team Member Wellbeing, Teamwork, Diversity Equity and Inclusion, Respect, Trust, and Our Eastern Massachusetts Community.

GBFB Core Competencies

GBFB Core Competencies summarize the capabilities that are important across all jobs and that we believe collectively contribute to GBFB's overall success. We believe they support our mission and our values. At the same time, the expected behaviors as they relate to Core Competencies may vary according to the specific job duties, requirements, and level within the organization. Core Competences are usually interpersonal and strategic and are at the heart of how we do our work.

The GBFB Competency Framework focuses on six Core Competencies:
•  Contributes to a High Performing Team
•  Builds a Shared Commitment
•  Empowers Others
•  Drives Continual Improvement
•  Communicates Collaboratively
•  Displays Authenticity and Transparency Affirmative Action/EEO statement

GBFB provides equal employment opportunities to all Team Members and applicants for employment without regard to race, creed, color, religion, national origin, citizenship status, gender, sexual orientation, marital status, age, disability, handicap, genetic information, protected veteran status or any other characteristic protected by applicable federal, state, and local laws. This applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, and training.

No Team Member or applicant will be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged in or may engage in any of the following: (1) filing a complaint of employment discrimination; (2) assisting or participating in an investigation, compliance review, hearing, or any other activity related to the administration of any federal, state or local law requiring equal opportunity; (3) opposing any act or practice made unlawful by any federal, state or local law requiring equal opportunity; or (4) exercising any other right protected by any federal, state or local law requiring equal opportunity.

Position Summary

The Assistant Vice President of Annual and Digital Giving at The Greater Boston Food Bank (GBFB) leads the development and execution of a comprehensive annual fundraising strategy, leveraging traditional and digital channels and face-to-face solicitations to cultivate donor relationships, maximize giving participation, and achieve annual revenue goals. This role plays a critical part in GBFB's mission to End Hunger Here by expanding digital fundraising, strengthening donor engagement, and driving increased philanthropic support.

Role & Responsibilities

Strategic Planning
•  Develop and implement a multi-channel annual giving plan incorporating direct mail, email appeals, online giving platforms, social media, face-to-face solicitations and other digital fundraising strategies to engage a donor base of more than 350,000.
•  Align annual giving strategies with GBFB's overall Advancement and External Affairs and Philanthropic Partnerships goals. Digital Fundraising Leadership
•  Lead the development and execution of online fundraising initiatives, including peer-to-peer campaigns, Giving Tuesday, crowdfunding, and optimized donation pages.
•  Collaborate with the External Affairs team to enhance GBFB's website and digital assets for donor engagement. Leadership Donor Cultivation and Stewardship
•  Develop and implement strategies to segment, steward and enhance $1000+ donor retention and acquisition.
•  Develop a year-round engagement strategy to cultivate GBFB supporters at all giving levels including direct marketing campaigns, challenge gifts, and campaigns supporting signature events. MD3
•  Work collaboratively with the Executive Vice President on solicitation and stewardship of members of the Board of Directors and Board of Advisors.
•  Work with the Director of Donor Engagement on stewardship and engagement plans for donor segments. Data Analysis and Reporting
•  Leverage donor data and analytics to track campaign performance, segment audiences, and optimize fundraising efforts.
•  Evaluate campaigns to ensure goals are being met and report to leadership on a regular basis.
•  Utilize GBFB's CRM system (Salesforce) to monitor donor trends and ensure data-driven decision-making. Team Leadership and Collaboration
•  Manage, coach and mentor team of six including three frontline leadership giving officers.
•  Integrate face-to-face solicitations of $1000 - $10,000 into overall top donor segmentation, solicitation and retention plan.
•  Lead and mentor a team of fundraising professionals responsible for donor relationships, digital campaigns, and donor data integrity.
•  Work collaboratively with the Executive Vice President of Advancement, Vice President of External Affairs, Vice President of Philanthropic Partnerships to integrate annual giving strategies into GBFB's broader advancement efforts.
•  Work collaboratively with the Senior Director of Gift Planning to implement gift planning marketing and communications including bequests, vehicle donations, and other gift planning giving vehicles. Volunteer Engagement
•  Recruit, train, and manage fundraising volunteers to support annual giving initiatives, including digital peer-to-peer fundraising efforts and donor recognition societies. Donor Recognition
•  Establish and oversee a comprehensive donor recognition and stewardship program, ensuring meaningful acknowledgment of contributions across digital and traditional platforms. Required Skills and Qualifications
•  Proven experience managing successful annual giving and digital fundraising programs, preferably in a nonprofit or hunger-relief organization.
•  Demonstrated track record of using moves management to cultivate, solicit and close gifts and steward donors at the five-figure level and above.
•  Strong understanding of donor segmentation, cultivation, and stewardship strategies.
•  Expertise in digital fundraising, CRM systems (e.g., Salesforce), MD4 and data analytics.
•  Excellent communication, interpersonal, and relationship-building skills.
•  Demonstrated ability to lead and mentor a team.
•  Experience in project management and budget oversight.
•  Passion for GBFB's mission and commitment to ending hunger in Eastern Massachusetts. Other Duties
•  Oversee the management of teams and associated budgets.
•  Develop team members where appropriate.
•  Lead the strategic imperative to increase awareness of GBFB's mission with the public and stakeholders.
•  Serve as a member of the Senior Leadership Team. Skills and Qualifications
•  Excellent written, oral, and interpersonal skills.
•  Proven ability to work in a team-oriented environment as a strong team leader demonstrating skills including coaching, mentoring, team building, collaboration, and conflict management.
•  Advanced proficiency in digital media, social media and Microsoft Office suite.
•  Excellent organizational skills, strong prioritization skills and irrefutable attention to detail.
•  Experience building and fostering relationships across business functions.
•  Ability to prioritize and be proactive.
•  Excellent customer service skills; and a positive and instructive phone manner. Mandatory Education and Experience
•  Bachelor's Degree required. Graduate degree preferred.
•  15 years or more experience in annual giving
•  Demonstrated ability to supervise, manage and motivate team members. Manage proactively to ensure smooth team operations and effective collaboration across the organization.
•  Demonstrated experience in all media channels.
•  Demonstrated excellence in written and verbal communications skills.
•  Experience and understanding how to write persuasively across different mediums.
•  Experience in working with the media and cultivating media relationships.
•  Demonstrated ability to work within an organization emphasizing teamwork and excellence.
•  Strong organizational and relationship management experience.
•  Sensitivity, tact, diplomacy, and experience in handling confidential information click apply for full job details
Date Posted: 28 May 2025
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