Automotive Dealership Marketing Manager
High-Growth Opportunity.A growing Automotive Dealership in the southern Charlotte, NC area is looking to hire an Experienced Marketing Manager. We offer a high-growth environment where you'll have the opportunity to shape a brand's presence, drive customer engagement, and implement data-driven strategies that deliver real results.
As part of a dynamic, forward-thinking team, you'll have the autonomy to innovate, optimize, and scale marketing initiatives that directly impact business success. In return, we provide competitive compensation and a comprehensive benefits package, ensuring you're recognized and rewarded for your creativity, strategic thinking, and ability to generate measurable growth.
The ideal candidate will be a difference maker and have a creative mindset, results-oriented approach, and excellent leadership, communication, and project management skills. If you're ready to make a significant impact by driving success in a high-growth setting, this is the opportunity you've been waiting for. Join us and be a key player in elevating our marketing efforts to new heights.
Benefits:
- A GENEROUS pay plan rewards YOUR skills and expertise.
- Health, Dental and Vision Insurance
- Paid time off
- Employee Discounts on Vehicles and More
- Career Advancement
- A Positive and Professional Work Environment
Responsibilities:
- Establishes marketing goals to ensure market share and profitability of products and/or services
- Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail
- Develops and executes monthly and annual marketing budgets with GM
- Communicates with outside advertising agency regarding ongoing campaigns
- Works with writers and artists, oversees copywriting, design, layout and paste up and production of promotional materials in unison with gm and ad agency
- Creates and prepares all print advertising, radio and tv commercial, billboards, direct mail pieces, in store point of purchase merchandising aids, interior and exterior signs, off site displays news releases and stories
- Acts as liaison with manufacturer regarding merchandising
- Researches, analyzes and monitors financial technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity
- Communicates with customers to determine their needs and interests
- Evaluates market reactions to advertising programs, media placement and merchandising policy
- Tracks marketing results and takes corrective action when necessary
- Attends weekly manager meetings
Qualifications:
- Proven experience in automotive marketing (dealership or automotive industry experience required)
- Digital marketing and SEO experience is a plus.
- Strong communication and organizational skills
- A 4-year degree or equivalent experience preferred
- Proven leadership with Google AdWords and Analytics, social media, graphic design, video production and copy/content
- Hands on experience managing corporate social media programs
- Hands on experience with email list management and email service provider platforms
- Exceptional project and account management skills
- Ability to manage multiple projects simultaneously, excellent time management skills, and deadline driven
We are an Equal Opportunity Employer