Position Summary: The Audience Development Coordinator is responsible for developing and maintaining COCA's community engagement, grassroots marketing efforts, and driving sales for ticketed performances, classes, camps, and enrollment programs. In collaboration with the Director of Marketing, this role will focus on increasing attendance and participation across all programming.
Essential Functions: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
- Collaborate with COCA's creative leaders and Marketing, Registration and Box Office teams to identify outreach opportunities that increase ticket sales, class enrollments, group bookings, and camp registrations.
- Develop strategic approaches to building and maintaining ongoing engagement with partners and patrons, including creating relationships, maintaining distribution lists, and developing marketing materials across digital, traditional, and experiential channels.
- Participate in efforts to actively promote awareness of and generate ticket sales for the COCApresents performance season and increase participation in classes, camps, and other programs.
- Track and report on performance ticket sales, class enrollments, camp registrations, social media engagement, and website analytics. Establish KPIs, track performance, and develop insights to inform future efforts.
- Assist with email marketing efforts via WordFly, including campaigns aimed at promoting ticket sales, class signups, and enrollment drives.
- Increase grassroots efforts and continually work towards new partnerships with local businesses and organizations. Attend COCA events, performances, classes, camps, workshops, Development and related relevant events for networking.
- Participate in social media content creation, brainstorms and other Marketing, Registration and Box Office efforts as appropriate.
- Coordinate with outside sources such as school partners, sponsors, faculty, and community partners to provide social media toolkits and content for partner promotion.
- Stay abreast of trends, changes, and advancements in relevant arts and local community affairs.
- Other duties as assigned.
Education and/or Qualifications: -
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- Passion for COCA's mission.
- Must be knowledgeable about issues and trends facing the arts and arts education.
- 1-3 years' experience in sales, community engagement, or a related field is preferred. Non-profit experience is desirable.
- Bachelor's degree or significant professional experience is required; marketing, communications, videography, or other relevant field is preferred.
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- Must be proficient in Microsoft Office and all common social media platforms.
- A commitment to Diversity, Equity & Inclusion.
Competencies: -
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- Knowledgeable about issues and trends facing the arts and arts education.
- Excellent written and verbal communication skills; a persuasive, passionate communicator.
- Ability to problem solve, manage projects, work under pressure, and meet deadlines in a fast-paced culture.
- Self-motivated and detail-oriented with demonstrated organizational skills.
- Ability to work effectively on a team and independently to see projects through to completion.
Physical Demands & Work Environment: -
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- While performing the duties of this position, the employee is frequently required to walk, stand, bend, kneel, stoop, communicate, reach, and manipulate objects.
- The position requires mobility. Duties involve moving materials weighing up to 10 pounds on a regular basis such as files, books, office equipment, etc., and may infrequently require moving materials weighing up to 20 pounds.
- Manual dexterity and coordination are required while operating equipment such as computer keyboard, calculator, and standard office equipment.
- This position requires evening and weekend hours.