Associate Product Manager

Reference : ASSOC003254 Description Associate Product Manager, Full Time, Easton, PA GENERAL SUMMARY: The Associate Product Manager is responsible for the support and business management of assigned platform product segment driven by collaboration and elaboration of the annual platform plan. Associate Product Manager provides support to implement short term and long-term marketing plans, leading a cross-functional team that innovates global product and marketing plans to grow sustainability and profitability. The Associate Product Manager contributes to the analysis and development of detailed tactical plans of the assigned platform's overall global strategic plan; implements the marketing plans for the platform's assigned product segment(s)/franchise(s); assists in the planning, development and execution of the assigned product group's marketing objectives, tactics, programs and budgets; participates in and manages cross-functional teams to progress marketing projects to desired results and works with marketing peers and sales, operations and global teams to drive executional excellence. PRINCIPAL DUTIES & RESPONSIBILITIES: Contributes thought leadership, analysis and detailed tactical plans to assigned global platform product segments and marketing plans. Recommends and executes programs and/or initiatives (i.e., new products, product changes/revisions, forecasts, pricing, packaging, advertising, activation, promotion, retail programs) to drive both the short and long term profitability and category share of all assigned businesses. Collects and analyzes relevant market & category insights to influence marketing plan and Supply/Operations Planning reports, i.e. competitive product information (positioning, pricing, promotional programs, etc.), market share data. Conducts secondary research, analyzes syndicated data to support platform initiatives & recommendations; supports and participates in research projects to provide key learnings and strategic implications globally. Provides tactical execution of the global new product process and commercialization including product, packaging, research & activation/demand creation to meet financial objectives to drive both the short and long-term profitability and share position of all assigned businesses. Provides budget management support. Coordinates and manages cross-functional team activities/collaboration. Provides support and information for key U.S. & International account programs, promotions, sales calls and communications. Leads key initiatives for assigned business across annual operating calendar including development stage gates, sales meeting, key customer events. Draft and present business plans and product launches to management, sales force, media, customers and other internal and external partners. JOB SPECIFICATIONS: 2+ years marketing experience preferably in CPG, toy company or consumer marketing work Bachelor's degree required in business field, preferably with a Marketing concentration. MBA preferred Strong demonstrated levels of accomplishments and business results Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes Good organizational skills with ability to manage multiple projects across multiple launch seasons General business management skills Strong communication and presentation skills, with ability to lead cross-functional team Strong business analytical skills, resourceful, results driven Innovative thinker and strong collaborator Needs some supervision; self starter PHYSICAL CONDITIONS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; us hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. WHY CRAYOLA? Kid Inspired Culture Free Admission to Crayola Experience for Employees Community Volunteerism Opportunities Annual Bonus Potential for all Full-Time Employees Company Matched 401k & Employee Value Sharing Plan Comprehensive Healthcare Benefits for Eligible Employees Education Assistance Program Wellness Programs Employee Resource Groups Generous Product Discounts Onsite & Online Company Sponsored Employee Events Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment Diversity & Inclusion at Crayola We will cultivate diversity and create a culture of inclusion for our collective brands - one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola's Diversity and Inclusion strategy: Green is our favorite color. Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please. Search Firm Representatives - Please Read Carefully: Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means. Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)