Our client, an award-winning Media agency, is seeking an Associate Director for OOH media campaigns.
Job Summary
This role is responsible for the following:
- leading strategy development, planning tactics and overall administration of client needs as it relates to OOH media campaigns.
- Should act as both a leader and a manager acting as the day-to-day liaison between clients and internal and external Agency partners.
Main Duties and Responsibilities
- Planning & Negotiations
- Supervision & Mentorship
- Thought Leadership
- Brand Team/Client Management
- Manage OOH strategy team on all phases of traditional and programmatic planning, buying and post buy processes
- Oversee development and confidently present of strategically focused plans and recommendations with sound rationale and listen/adapt based on feedback
- Build and manage strong Brand Team, Vendor and Client relationships
- Enhance OOH campaigns and attribution through the use of 1st & 3rd party data, when applicable
- Participate in strategy development and brainstorming meetings with Brand Teams and Clients
- Work with Brand Team to insure plans are on strategy and meet Client objectives
- Negotiate OOH media buys, and assist Supervisors and Strategists on team in their continued development of negotiation strategies and tactics
- Be an advocate for all HMI proprietary platforms (AMP, blu) and internal turnkey services (e.g. OOH creative/print production services across brand teams and clients
Supervisory Responsibilities
- Supervise OOH Supervisors and their respective Strategist teams' day to day workloads, as well as monitor accuracy and professionalism in work produced
- Participate as needed in the overall management of department operations
- Act as a role model and mentor to junior team members, helping them to grow professionally
- Inspire creativity within the department and teach media planning principles to junior team members
Knowledge and Skills Required
- Minimum of 5 years' experience planning & buying in all OOH media sectors (traditional digital, digital placed, cinema, and experiential formats), with?at least 3 years at supervisory level
- Strong knowledge of OOH DSP platforms (co-managed) - Vistar, Ubimo, Place Exchange, The Trade Desk, Adomni, etc.
- Strong negotiation skills across markets and formats
- Strong proficiency in the programmatic space
- Solid relationships with all major OOH traditional media vendors and programmatic DSP partners
- Excellent written, presentation and verbal communication skills
- Ability to prioritize and organize open items for self and staff
- Ability to integrate and work successfully with various Agency teams, handle multiple projects and meet tight deadlines under pressure
- Strong analytical and quantitative skills, including math proficiency
- Demonstrate strategic thinking and problem solving abilities
- Strong understanding of basic media planning terms and concepts such as GRPs, ROI, reach and frequency
- Expert understanding of Geopath OOH Measurement methodology, and high comfort level with utilizing as part of planning process