Support team in continued development of Credit Card Day-of-Travel strategy, including execution of existing strategies, ideation for future opportunities, and reporting on progress to goals.
- Support strategic acquisition initiatives, in collaboration with internal and external partners, to deliver incremental credit card applications and acquisitions.
- Build relationships with Team members at Client and issuing bank partners in order to inspire, influence, collaborate, and gain alignment to bring key strategic initiatives to market.
- Support CoBrand team, in collaboration with Technology, to bring technical enhancements that support program growth to market, including scope definition, business management, budget tracking, etc.
- Develop creative briefings for strategic initiatives, delivering strategic business goals, campaign KPIs and relevant legal and partner guidance in a clear and concise manner.
- Partner with analytics and finance partners, monitor and report on campaign or channel KPIs and digital metrics to inform strategies.
- Communicate channel or initiative status and campaign results regularly, or via structured presentations to senior marketing leaders, telling a compelling and relevant story with a well-thought-out point of view, recommendations, poise, and confidence.
- Construct own hypotheses to problem solve, applying ingenuity and creativity.
Knowledge, Skills, and Abilities:
Knowledge of acquisition and channel marketing
- Knowledge of product marketing and marketing strategy
- Knowledge of financial services and/or the credit card industry
- Skilled in partner management and relationship-building
- Skilled in communicating effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
- Skilled in strategic thinking with the ability to see the big picture
- Skilled in analytics and problem-solving with a focus on KPI and performance management
- Ability to gain commitment to shared goals with peers, team, external partner and Marketing department
- Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources
Education:
Required: High School Diploma or GED