Client Overview: Our client, an entertainment subscription service, is seeking an Associate Manager, Global Organic Mobile Acquisition to join their team. This person will ideally be onsite 1 day per week in Newark, NJ.
Role Overview: This role will support the Associate Director of Global Organic App Marketing in the development and execution of innovative marketing campaigns across our Android and iOS platforms. The ideal candidate will have a minimum of 3 years of experience in digital marketing, particularly within mobile applications, and possess strong organizational skills, a passion for technology, and a collaborative spirit. You will collaborate with various teams including Product Management, User Experience, Creative & Brand, and Technology to create a unified marketing strategy that resonates with our audience.
Associate Manager, Global Organic Mobile Acquisition Responsibilities:
- Develop and implement A/B testing strategies and seasonal marketing campaigns utilizing CMS and CRM tools.
- Manage updates and enhancements across our iOS and Android platforms within our global portfolio.
- Conduct monthly assessments of key touchpoints to ensure optimal user engagement.
- Analyze key metrics related to user acquisition and report findings to stakeholders.
- Create comprehensive documentation regarding app customer experiences and ongoing tests.
- Collaborate with cross-functional marketing teams to maintain a consistent user journey.
- Adapt marketing strategies in response to evolving business needs.
Associate Manager, Global Organic Mobile Acquisition Qualifications:
- Minimum 3 years of experience in digital marketing with a focus on mobile applications.
- Proficient in using Content Management Systems; basic understanding of HTML, XML, JSON, and CSS is required.
- Knowledgeable in conversion, engagement, and retention marketing throughout various lifecycle stages.
- Hands-on experience with digital marketing analytics tools such as Kochava, Adobe Analytics, or Tableau.
- Experience working alongside cross-functional partners to optimize assets and campaigns.
- A strategic thinker who can work collaboratively across teams.
- A solution-oriented mindset with creative problem-solving skills.
- A genuine passion for the app ecosystem and streaming services.