Location: Philadelphia, onsite
What's in it for you:
- Work for a global market leader with offices in the heart of Philadelphia
- Join an award winning established paid media team
- Develop and nurture our US based paid media team through our next stage of growth
- Monthly contribution to your physical health or wellbeing costs (e.g. gym membership, art classes) and Headspace subscription
- Paid training for career accreditations
- Internal mobility options and established career paths.
- Generous PTO entitlement
- Comprehensive Health, Vision, Dental insurance
- 401k
- Charity fundraising challenges and volunteering days
Are you an experienced paid media professional ready to take the step up to lead a high-performing team? Look no further. After continued successful growth, Hybrid's paid media team is expanding and currently hiring a senior manager to lead the department. This is a player coach role; allowing you to not only lead and manage the paid media team, but also contribute directly to the execution of campaigns, acting as both a leader and a hands-on practitioner
About Hybrid:
Hybrid is a full-service media and creative agency in the heart of Philadelphia. We turn ideas into actionable insights and drive impactful results for our clients. Through a seamless combination of data, leading tech, and unique creativity, our paid media teams drive business growth for our clients.
Responsibilities:
- Provide direction of media campaign operations and manage campaign performance alongside the team, including but not limited to:
- Lead the team to execute campaigns across various channels (social, search, display, video). Ensure delivery meets and exceeds performance goals, contributing to the retention and growth of key clients
- Develop and implement processes, manage and mentor a team of paid media specialists. In particular, develop knowledge in GA4, GTM, and full cycle attribution modelling
- Attend client meetings as the technical strategic lead and participate in new business pitches
- Adjust and implement paid media strategies in response to the latest trends and best practices shaping digital marketing
- Work closely with the management team in Philly (account management, creative) to ensure a cohesive and exceptional client experience
Requirements:
- 5+ years hands experience with paid media campaigns (including search, social, display)
- Player-coach" mindset, combining technical expertise with people skills to build a high-performing team
- Proven experience leading a team, especially in a fast-paced and dynamic agency environment
- Experience setting up conversion tracking through GA4 and GTM for data-driven campaign management and outcomes-focused reporting
- Analytical skills to interpret data, identify trends, and tell a story from performance
- Willingness to travel to other offices and/or to client meetings as required
Please note we encourage you to apply for a role at Hybrid even if you don't meet 100% of the bullet points. We believe in creating an environment where there is a diversity of talent.