Associate Director

Job Summary

As the customer ambassador, the Associate Director, US Customer Marketing - Pediatrics leads the execution of the channel strategy and drives the development of the customer strategic plans for the pediatric business within the Commercial Operations - North America organization. In addition, this role is responsible for conducting extensive investigation and analysis to understand customer pain points and identify solutions which enable customers within the defined customer segment to achieve their flu immunization campaign goals. In collaboration with the Director of US Customer Marketing, the incumbent proactively engages and collaborates with a cross-functional team, which includes but is not limited to: Brand Marketing, Sales, Market Access, Medical Affairs, Finance, Regulatory Affairs, Legal, Health Economics, Policy, I&T, Comms and Training in the development of a customer's known and unknown needs, customer influence and journey maps, and the execution of the customer segment plans for the US market.

Principal Accountabilities

Develop, lead, and execute the CSL Seqirus Pediatric Segment strategy

Owns and drives the customer segment planning process for Pediatrics (Objectives/Tactics) to shape near and long-term segment direction

Responsible for the definition, identification, and implementation of marketing strategies and programs for large and complex project initiatives

Develop deep market insights on the market, competitors and a customer's known and unknown pain points to make recommendations and decisions for optimal customer segment management to drive sales, pull through and retention

Lead development of the decision making process among pediatric immunizers; customer journey and influence mapping

Owns management and communication of customer segment forecast

Collaborate with key internal and external stakeholders to ensure strategies and tactics are linked to theachievement of customer segment objectives

Ensure cross-functional execution of the pediatric segment strategy with US key stakeholders, including sales, brand marketing, customer operations, market access, medical affairs, policy, communications, Health Economics, regulatory, legal, and compliance

Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment

Engage in consistent, effective communication with the sales team to ensure pediatric customer requirements and market opportunities are captured in the annual strategic planning process

Collaborate with sales team to monitor competitive intelligence and competitor activities, and make appropriate recommendations, as needed

Collaborate with Market Research colleagues to conduct primary and secondary market research

Partner with Sales Force Effectiveness to perform in-depth analyses to gain deep insights into our customers and to drive training across the organization

Own specified customer segment message and solution development that will advance the CSL Seqirus differentiation strategy

Routinely assess known and unknown pain points in the pediatric segment and identifies immunization and business solutions that support the customers objectives

Develop compelling narratives in partnership with key stakeholders across the enterprise to maximize impact within evolving flu vaccine landscape; not only developing but executing and assuring message fluency through engagement with sales training and sales leadership. The role of the customer leader does not end with development but persists through the life of the message

Developing marketing tools/resources and advancing them efficiently through the formal medical and regulatory approval process

Analyze the effectiveness of marketing initiatives and recommend optimizations

And other job duties that may be assigned from time to time.

Scope/Accountability

Responsible for establishing a strong partnership with sales leadership

Responsible for understanding the known and unknown needs of their customer segments

Responsible for pediatric segment customer journey's

Responsible for developing PBG (physician buying group) and Vaccine's for Children (VFC) strategy in partnership with sales leadership

Responsible for the development and successful implementation of customer strategies in the pediatric segment

Responsible for developing compelling narrative and messaging to drive the differentiation strategy

Responsible for the effective management and operation within the approved budget

Impact/Influence/Liaison

Closely collaborate with sales leadership to define Pediatric segment objectives and solutions that will enable will advance CSL Seqirus' differentiation strategy

Communicate the strategic customer plans and progress of the plan with leaders (NALT, SQLT)

Build bridges and proactively improve cross-functional collaboration, with a focus on establishing segment leadership with the sales organization to drive growth in the pediatric segment

Influence without authority to ensure timely implementation of functional plans to drive the channel strategy forward; and assume accountability for overall execution of the customer plan(s)

Help drive sales and marketing excellence in the field

Engage Advocacy groups and Professional Societies to effect change and policies with brand marketing, medical affairs and policy

Full compliance in promotional SOPs and US regulations

Key Relationships

Brand marketing

Customer experience marketing

US Sales Team: regional account managers, field sales Reps and inside sales engagement team members.

Sales Force Effectiveness Team: Training; analytics and salesforce enablement/CRM

US Customer Operations, Customer Service, demand planning and logistics

Policy Advocacy and Government Affairs / Advocacy groups and professional societies

Medical Affairs

I&T

US Promotional Review Committee (Medical Affairs, Legal and Regulatory)

Global Commercial Development

Legal/Compliance

Ad Agencies and Other External Vendors

Finance, Procurement

Decision Making

Monitors the external environment and responses to the changing market dynamic in an appropriate and timely manner

Drives overall channel and customer strategy based on situational analysis and measures progress to goal to meet our 2030 strategies

Collaborates with brand marketing to develop the strategic plan, it's execution and monitoring of the results - assuring alignment with the differentiation strategy - specifically go to market and Customer Experience Pillars

Leads pediatric segment tactical execution with the help of ad agencies and other vendors

Drives budget discussions with agencies, determine cost-efficiencies

Innovation

Identify potential areas of opportunities to drive customer immunization plans through customer experience and channel specific needs

Contributes in the generation of "big ideas," business cases, and their successful implementation, if approved

Use market insights and analyses to address complex seasonal flu opportunities (extension of flu season, burden of flu awareness, etc.)

Knowledge, Skills & Competencies

Deep understanding of the flu market (and by association COVID/respiratory market; as well as how other vaccines come into plan)

Knowledgeable of the Vaccine's for Children's landscape and how Physician Buying Groups operate

Understands the dynamics of the pediatric customer segment (pediatricians, family practice physicians, retail) and how to effectively partner

Resident expert of your customer segment; our channels strategy and the competitive landscape

Ability to build strong partnerships with external and internal stakeholders

Ability to understand and market into a broad range of customer channel and segments

Demonstrated ability to think strategically and make sound strategic and tactical recommendations

Ability to see the big picture and think beyond today's market complexities

Good understanding of the pediatric customer segment (pediatricians, family practice physicians and retail), healthcare marketing, compliance, and US regulatory requirements

Outstanding written and oral communication skills

Adept in PowerPoint, Excel and Word

Basic project management skills

Minimum Requirements

Bachelors' Degree in business/marketing, life sciences or healthcare discipline; MBA or other graduate degree preferred

8+ years healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/ biotech or relevant industry

Experience in a range of sales, marketing, sales training and commercial roles in the life sciences businesses

Our Benefits CSL Seqirus employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL Seqirus offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources . click apply for full job details