Associate Director, Biologics Marketing
Overview
The role of Associate Director for Biologics Marketing requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. Demonstrated success in health care professional (HCP) and patient marketing within dermatology/immunology/rheumatology as well as Biologics is REQUIRED.
The Associate Director of Marketing is a team leader recognized for their ability to influence Matrix team members and manage multiple agencies for the successful development and execution of both HCP and patient promotion plans. Experience with budget management, samples management, forecasting, quarterly business reviews, and life cycle management are expected. Effective cross-matrix team collaboration with Sales, Medical Affairs, Market Access and the Insights and Analytic teams are a requirement. Highly talented, professional individuals who do not take themselves too seriously, integrate well within teams, and have a sense of humor are preferred.
Responsibilities
- Lead annual brand and budget plan
- Support annual forecast process and monthly performance updates
- Lead annual manufacturing forecast process for product and track monthly performance against forecast
- Support evolution of the brand strategy and life cycle management opportunities to continue to build the relevance of the brand by addressing unmet needs in identified diseases
- Update message platform across customers as new data become available and ensure consistency of brand story across customers
- Create and execute personal and non-personal promotion consistent with brand strategic imperatives and brand story
- Partner with Digital Center of Excellence to develop as well as ensure all brand digital strategies are optimized
- Lead, manage and integrate agencies into the marketing team to ensure project work is consistent with brand strategy and differentiated
- Collaboratively lead review of promotion with Medical, Legal, and Regulatory Review team to arrive at compliant, effective promotion
- Partner with business analytics in the development of primary research, assessment of secondary research and competitive analyses; translate research and data into actionable insights
- Align with business partners and agencies on measurement plans to understand ROI and performance against KPIs
- Work closely with Professional Relations in developing and maintaining KOL relationships
- Represent Sun and brand with patient and professional societies and advocacy organizations
Required Qualifications
- Bachelor's degree required, MBA a plus
- 5-7 years of pharmaceutical and or life sciences marketing experience; additional pharmaceutical experience in sales, medical affairs, and market access a plus
- Experience with marketing and/or selling biologics within at least two of the following disease areas is REQUIRED: dermatology, immunology, rheumatology
- Brand marketing experience with HCPs and patients in the US
- Experience in developing product strategy and tactical plans aligned to brand vision, positioning and messaging
- Experience with digital, media marketing, CRM and other programs to build high engage and act customer journeys
- Launch experience desirable
- Recognized ability to influence Matrix team members to deliver brand objectives
- Effective management of multiple agencies for both HCP and patient promotion plans
- Experience managing brand overall budget and agency specific budgets
- Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines
- Exceptional oral and written communication skills. Well versed in Microsoft Office applications (PowerPoint, Excel etc ) ; Adobe Analytics and Veeva desirable
PERSONAL SKILLS/ATTRIBUTES:
- Transparent, ethical, honest, and collaborative team player
- Positive attitude and the ability to work effectively in a dynamic environment without losing focus on business goals
- Strong and dependable leader who acts with humility and builds trust with management and across all stakeholders and cross functional groups including medical affairs, customer engagement, market access, sales, sales training, finance, legal, regulatory and compliance teams
- Resourceful with an ability to manage multiple responsibilities according to brand plan and timeline deliverables
- Leadership mindset that seeks out opportunities to proactively own the business'
- Passion for value creation and building breakthrough brands with strategies and tactics that uniquely deliver on our customer's needs
- Ability to be decisive based on strong analytical, project management, technical, and fiscal management skills