GLM Strategies is a media focused boutique agency located in the DC area.
SUMMARY: Plans and develops advertising media programs; and negotiates and purchases all media types.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Plans and develops advertising/media programs across multiple verticals
- Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s).
- Confers with media vendors to evaluate best placement and ensure optimum use of the client's budget
- Gathers statistics and prepares media plans, flowcharts and directives to guide buying process.
- Studies demographic data and consumer profiles to identify desired target audiences and media vehicles.
- Helps to establish media goals, objectives, and strategies for advertising campaigns.
- Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary.
- Will be responsible for updating and maintaining client reporting
- Assist in vendor invoicing across multiple clients
- Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results.
QUALIFICATIONS:
- Bachelor's degree required.
- 0 - 2 years of Media or Media Planning/Buying experience preferred
- Strong mathematical abilities required in this position.