Marketing Assistant Manager
Since its establishment, TAWA Services, Inc. has been committed to providing exceptional service and support to the diverse Asian American communities. Leveraging our extensive network and global resources, we ensure timely and efficient delivery of quality goods across the United States. Our dedication to excellence and community underscores the vital role of service in enhancing everyday life. TAWA Services, Inc. invites you to be a part of our mission and team.
Summary:
The Marketing Assistant Manager supports the development and execution of brand marketing strategies and campaigns that drive traffic, increase customer engagement, and strengthen brand positioning across various channels. This role works closely with internal teams, external partners, and vendors to plan promotions, coordinate content, and monitor marketing performance. The ideal candidate is creative, detail-oriented, and passionate about multicultural marketing within a retail or grocery environment.
Responsibilities:
- Assist in the planning and execution of marketing campaigns, promotions, and events across digital and in-store channels to drive customer acquisition and retention.
- Coordinate with internal departments and store locations to ensure timely rollout of campaigns and brand consistency across platforms.
- Analyze market trends, customer insights, and competitor activities to provide actionable recommendations for campaign strategy and content development.
- Manage relationships with external agencies, designers, and printers to ensure high-quality and timely delivery of marketing materials.
- Oversee content creation and scheduling for social media, email marketing, and web platforms in collaboration with cross-functional teams.
- Support the development of bilingual and culturally relevant content for diverse target audiences across multiple regions.
- Track and report on marketing KPIs such as campaign performance, ROI, and customer engagement metrics using tools such as Google Analytics and Meta Business Suite.
- Ensure brand standards are maintained across all visual and written communications.
- Assist with in-store signage, POP displays, and seasonal merchandising coordination.
- Manage marketing assets and archives, including promotional calendars, creative files, and vendor contact lists.
- Support the budget tracking and invoice process for marketing expenditures.
- Perform other duties as assigned by management.
Qualifications:
- Bachelor's degree in Marketing, Communication, Business Administration, or a related field (Master's Preferred).
- 3-5 years of experience in marketing, preferably in retail, grocery, or CPG industry.
- Bilingual in English and Mandarin Chinese is highly preferred.
- Familiarity with multicultural or multilingual marketing campaigns is preferred.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office/Google Workspace.
- Knowledge of digital marketing tools such as Google Analytics, Meta Business Suite, email marketing platforms, and CMS tools.
- Excellent written and verbal communication skills, including proofreading and bilingual content development (Mandarin/English preferred).
- Strong organizational skills and ability to manage multiple projects with competing deadlines.
- Creative thinking with attention to detail and a strong visual sense.
- Ability to work independently and collaboratively in a fast-paced environment.
- Solid analytical and problem-solving abilities with a focus on results and ROI.
- Positive attitude, adaptability, and a passion for serving multicultural communities.
- Authorized to work in the United States without sponsorship.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer
- This job may require standing or walking for extended periods of time, lifting up to 50 pounds, and performing repetitive motions.
Working Conditions:
- This job may be performed in an environment that may have exposure to heat, noise, and other environmental factors.
Position Details:
- Employment Type: Full Time
- Location: 6338 Regio Ave, Buena Park, CA 90620
- Travel: 10% 15%
- Working Hours: Monday - Friday 9AM - 5:30PM
- Available to work on weekends and holidays as necessary.
Benefits:
- Medical, Dental, Vision, and Life Insurance.
- 401 (k) Retirement Saving Plan with 4% Company Match.
- Long-Term Services Award.
- Employee Discount.
- Paid Time Off.
Compensation:
The pay range for this job starts at $70,000 per year. This is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) the responsibilities of the job, your education, skills, qualifications, experience, and location.
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Disclaimer:
Our goal is to be a recognized leader in the industry while providing a great workplace for employees. Please note the job descriptions are intended to describe the general nature and level of work being performed by people assigned to the position. They do not cover all the details of skills, duties, or responsibilities required for the positions. Thus, they are not to be construed as an exhaustive list of all skills, duties, and responsibilities required for personnel. All personnel may be required to perform duties outside of their normal responsibilities as instructed by management. Skills, duties and responsibilities may change at any time with or without notice. We are an E.E.O. employer.