Company Description
Shuru App is transforming the way communities in India connect, collaborate, and grow. With over 6 lakh locations across India, Shuru creates a powerful digital space for citizens to share, solve, and build stronger neighborhoods. The app allows users to post, advertise, and engage with their local community like never before, fostering a sense of unity and cooperation.
NOTE: We are looking for a Specialist who has grown app downloads to millions organically - no ad spend, just pure optimization magic.
What You'll Do- Own and execute our entire ASO strategy for Google Play Store.
- Conduct deep keyword research and competitor analysis to maximize visibility and discoverability.
- Optimize app title, short description, long description, icon, screenshots, feature graphics, and tags.
- Perform regular A/B testing on creative assets to improve conversion rates.
- Monitor performance metrics (downloads, rankings, retention, reviews) and continuously iterate for improvement.
- Stay on top of the latest Play Store algorithm updates and ASO trends.
- Work closely with design, product, and marketing teams to align efforts.
What We're Looking For- Proven track record of growing apps to 10M+ organic installs through ASO.
- Deep understanding of Google Play Store algorithms and ranking factors.
- Experience with ASO tools like AppTweak, Sensor Tower, Mobile Action, or similar.
- Strong analytical skills - you make decisions based on data, not gut.
- Creative mindset for testing and optimizing visual assets.
- Excellent written and verbal communication.
- Self-starter who thrives in a fast-paced, startup environment.
Nice to Have- Experience in ASO in Indian market and localization strategies.
- Background in mobile marketing or SEO.
- Previous work with apps in social apps is a plus
Why Work With Us- We are already a 10M+ app install and targeting for next 100M+
- Be the part of strong team who has built 100M+ users platform in their previous journey.
- Opportunity to shape and grow a product with real social impact.
- Work with a small, ambitious, and talented team.
- Your work will have direct, measurable impact to millions of users.