Blue Nile is looking for an Art Director that will be responsible for the inception, production and execution of marketing and advertising communications that live across R2Net - and all of the brand channels. They will work closely with the Creative Senior Director, and other marketing department leads to deliver compelling 360 campaigns.
The Art Director will collaborate cross-functionally across teams including Marketing, Digital Production, Merchandising, and Product to develop concepts and assets that best represent Blue Nile while maintaining industry and style standards. They will oversee visual identity of every communication channel including (but not limited to) digital & print advertising, cross platform video and social media.
Responsibilities:
- Create dynamic marketing campaigns across multiple mediums including print, social, digital media, website, video, editorial and OOH media.
- Develop digitally native and dynamic campaign solutions to help Blue Nile stand above the competition.
- Collaborate with marketing, merchandising and product development departments to execute ideas, while implementing strategic tactics on time and within budget.
- Initiate, develop, and implement cross channel visual identities for the brand, new product launches and any marketing activities.
- Lead a team of Digital Designers and work hands-on with the team to design dynamic digital and print assets.
- Serve as the key creative lead, overseeing the design team's output (emails, website banners, organic and paid social assets, etc.) and maintain a high standard of innovative creative work.
- Develop compelling vision for video and photo campaigns
- Collaborate with marketing teams to find innovative creative uses for social media platforms (e.g., Instagram Live, Reels & TV, TikTok, etc.).
- Collaborate with the brand and social media teams to create digital marketing campaigns and work in conjunction to bring campaigns to fruition.
- Help develop and influence the overall brand's look and feel
- Maintain a company brand book based on the dynamic branding needs of the marketing team and the company.
- Partner with Marketing & Merchandising leads to ensure the content produced by the creative team is created efficiently and collaboratively with various stakeholders within the business.
- Work to ensure consistency of the company's design and branding guidelines across all company outputs and oversee the application thereof in an ongoing manner.
- Manage the design templates and company style guide to ensure a cohesive style, tone and look for all touchpoints and outputs.
Requirements - Bachelor's degree in graphic design, Fine Arts, or related area of study.
- Strong hands-on designer with 5+ years of experience in digital web design, preferably within the B2C / ecommerce space.
- Leadership and people skills with 5+ years' experience in a management position.
- Proficiency in Adobe Creative Suite and Figma
- Ability to think strategically and translate creative ideas into commercial objectives.
- Strong storytelling, communication, and presentation skills.
- A strong understanding of typography for digital and print design.
- Experience in brand supervision, development, and implementation.
- Experience in art directing photo shoots and video production.
- Familiarity with the operations and procedures of content production.
- Experience in AI creative production a plus.
Benefits At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:
- Paid time off
- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with company match
- Flexible spending account
- Health savings account
- Tuition Reimbursement
- Employee discount
- Parental leave
- Life insurance
Annual base pay: $105,000- $125,000. Final pay rate shall be determined and is based on experience and qualifications.
At this time, R2Net will not sponsor a new applicant for employment authorization for this position.
Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.