Art Director

Open Date
12/5/2024

Classification
Administrative

Department
Marketing & Communications

Exempt/Non-Exempt
Exempt

System Job Title
Director

Description

SUPERVISION EXERCISED: Supervises the Staff Photographer and mentors any interns or student workers that may be appropriate to the office. Supervision of freelance graphic designer(s) is also required.

SUPERVISION RECEIVED: Reports to the Assistant Vice President of Marketing and Communications.

POSITION SUMMARY: A strong graphic design background is required for the Art Director responsible for the design and production of university marketing collateral and other materials that will represent the institution effectively to its various audiences through print, graphics, digital, video and social media. The Art Director role will be hands-on and oversee the visual identity for the University to reach a diverse global audience. Conceptualize, design and implement print, digital and editorial marketing projects both for internal and external audiences. Lead strategy discussions to continually advance the visual identity for the University, and the offices supported by Marketing and Communications.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

• Compile, edit, design, and produce the University's marketing collateral, including print/digital materials for the President's Office, recruiting and Undergraduate, Graduate and School of Professional Studies & Innovation (SPSI) admissions materials, Moravian Seminary and Lancaster Theological Seminary materials, Alumni Engagement and Advancement materials, including marketing collateral, direct mail, reports, invitations, and programs for major events.
• Act as a liaison to search vendors/agencies for undergraduate, graduate and SPSI enrollment departments to ensure the consistent and appropriate use of Moravian University creative assets and visual identity.
• Work closely with the Marketing Project Manager to oversee multiple projects simultaneously, ensuring timely delivery and adherence to brand standards.
• Act as the steward for the Moravian University visual identity standards. Oversee and reviews outside design vendors to assure visual identity standards are followed and all designs remain consistent with the University standards established.
• Oversee and guide a group of student interns and/or student workers and approve hours when required.
• Collaborate with the Director of Editorial Content to support visual presentation of content in various publications such as the Moravian University Magazine, for both print and digital platforms.
• Manage and produce high-quality visuals for digital content platforms Shorthand, Keynote and others as necessary.
• Support faculty and staff requests for event promotion materials, graphics, and other design needs.
• Oversee on- and off-campus photo shoots that include the Staff Photographer, and/or a freelance photographer; including art direction, scheduling and on-set management.
• Lead weekly photography meetings to identify upcoming photo needs for the development of marketing materials for departments across the university
• Manage the pre-production process for marketing collateral and act as the liaison with print vendors to prepare files for production.
• Produce fresh, innovative print/digital work that translates complex ideas into successful promotional materials, signage and campus events.
• Act as a liaison between Moravian Book Shop and the University to approve merchandise designs.

• Provide art direction as necessary for campaigns, video shoots and illustration assignments.
• Collaborate with and provide design oversight to creative partners, agencies, vendors, as needed, to ensure alignment with the university's project goals and brand standards.
• Identify and manage freelance talent on an as-needed basis.
• Maintain, update, communicate, and uphold established brand guidelines for the institution.
• Assist other departments in the design and production of publications.
• Engage photographers and supervise professional photography scheduling and budgets for publications, websites, and special events.
• Assist other departments in obtaining printed materials such as business cards, letterhead, name tags, etc.
• Perform other tasks as required.

QUALIFICATIONS:

• A baccalaureate degree in an appropriate field; proficient in the use of the Adobe Creative Suite, five or more years of experience in publications work preferred; proven writing, graphic design and publication layout experience, including appropriate computer skills; the capacity to judge and work productively with vendors and prepare files for print; the capacity to work with colleagues as a member of a team; willingness to give time over and above a "normal" work week; and belief in the mission and objectives of private higher education. Keep up with industry trends and new technology, e.g., artificial intelligence. Excellent understanding of typography, color theory, and layout design. Experience with video, illustration and photography, Adobe Firefly, Midjourney is a plus.

TO APPLY: Qualified candidates should attach their cover letter, resume, and three professional references to the online application by clicking "Apply Now". Please attach documents as a PDF file.

At Moravian University, we are committed to our mission to prepare individuals for reflective lives and leadership in a world of change. To achieve these ideals, we are dedicated to fostering an educational and professional environment that is enriched by individuals of different backgrounds, experiences, and perspectives.

Job candidates and prospective members of our community are expected to engage, communicate, and collaborate across diverse cultural, social, and academic backgrounds. Additionally, faculty and staff should demonstrate the ability to adapt andragogical or professional methods to the lived experiences and cultural backgrounds of students and colleagues.

Learn more about the Office for Diversity, Equity, and Inclusion, and the Moravian University Together Toward Equity strategic initiatives here:

Moravian University is committed to providing a workplace and educational environment free from discrimination, harassment, and retaliation. The University does not discriminate against any applicant for employment or applicant for admission on the basis of actual or perceived race, ethnicity, color, sex, religion, age, ancestry, national origin, caste, sexual orientation, gender identity or expression, genetic information, pregnancy, familial status, marital status, citizenship status, veteran/military status, disability status, or any other protected category under applicable local, state, or federal laws.

In compliance with the requirements of Title IX, Moravian University does not discriminate on the basis of sex in its educational program and activity, including admission/employment, and does not tolerate such harassment or discrimination by or against any member of our campus community.

Employment inquiries should be directed to Human Resources at and admission inquiries to Admissions at .

Concerns regarding all forms of discrimination, including sexual harassment and/or sex discrimination in admission/employment:

Becki Achey

Equal Opportunity and Title IX Coordinator

1309 Main St. (Room 204)

Mailing address:

Moravian University

1200 Main St.

Bethlehem, Pennsylvania 18018

Concerns regarding gender and equity in athletics:

Rebecca May

Associate Athletic Director (Deputy Title IX Coordinator)

109 Johnston Hall

Moravian University

1200 Main St.

Bethlehem, Pennsylvania 18018

Concerns regarding the application of Title IX:

U.S. Department of Education

Office of Civil Rights

100 Penn Square East, Suite 515

Philadelphia, PA

Sex-based harassment and/or sex discrimination can be reported online anytime (can be anonymous) at Grievance procedures can be found in the institutional Equal Opportunity, Harassment, and Non-Discrimination Policy at

Please visitmoravian.edu/benefits to review benefits offered at Moravian University.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those encountered while performing the essential functions of this job.

The individual is routinely exposed to indoor conditions and outdoor weather and temperature extremes, and moderate noise level.

Pursuant to the ADA, Moravian University will provide reasonable accommodation(s) to employees with qualified disabilities in order to perform the essential functions of their position, except when doing so would cause an undue hardship for the University. Accommodations are determined on a case-by-case basis through documentation review and an interactive process that includes the employee's supervisor. Requests for accommodation or questions about this process should be directed to Human Resources at or . click apply for full job details