The Area Sales Manager (ASM) is the key street-level salesperson in an assigned geography. He/she is responsible for executing a go to market strategy that includes both Direct Store Delivery (DSD) and direct routes to market. An ASM works as part of a team, reporting to the manager off his/her territory. This position offers a chance to drive the growth and success of Eternal and is the starting point for a career within our rapidly growing sales organization.
Position Responsibilities
The ASM is responsible for growing sales and market share by identifying and creating new business and increasing the customer base within the assigned territory.
This is accomplished by:
- Implementing sales strategies to deliver annual volume objectives of the territory, expanding account and package distribution to maximize sales
- Continuously monitoring and reporting competitive activities, and keeping abreast of market trends
- Monitoring the performance of distributors within the area, identifying issues, and taking action to deal with them
- Working with distributor personnel and retailers to ensure sales, distribution and merchandising objectives are met
- Attend distributor meetings on a regular basis
- Training and developing distributor sales personnel on brand standards to optimize sales performance
- Rolling out and championing Eternal brand platform across all market segments
- Establishing sales objective for the territory, in conjunction with the RSM & Director
- Using the Wiser App daily to record account calls, accomplishments, and opportunities
- Must have a valid drivers license and be able to lift 50lbs
Performing other duties as may be assigned from time to time