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- Optimize RevPAR by analyzing/forecasting demand and establishing effective selling strategies, oversell strategies, optimal and seasonal market mix including group, transient and wholesale using EOS Hospitality revenue management tools.
- Conduct ongoing competitor price/product analysis to ensure proper rate positioning/product offering relative to competition.
- Work with the Revenue Management team on pricing decisions for transient, group and wholesale segments.
- Implement pricing strategies for group and transient business segments; analyze competitor-pricing analysis to ensure correct daily and seasonal rate positioning to the competition.
- Works with the Reservations Sales team to ensure ongoing F.I.T. Sales Training; analyze each individual agent's conversion and coaching call scores and then assists Reservations Sales Agent in improving their performance.
- Establishes and maintains minimum standards for Transient Room Sales to include weekly Yield Meetings, PMS rate configuration, sales agent scripting, call conversion goals, coaching call goals, and standardized reporting.
- Acts as a liaison between electronic distribution channels, including offsite call centers, to maximize property exposure and bookings.
- Provides a monthly analysis to management complete with speculation on future performance of all market segments to include Rate, Occupancy, and REVPAR.
- Work with DOSM to provide a weekly and monthly analysis of the STAR report to include both group and transient.
- Manage/update current selling strategies and product information in all available distribution channels/reservation sources (PMS, third-party reservations providers, call centers, websites, GDS, etc.)
- Facilitate Weekly Revenue Strategy meetings.
- Work with the Regional Director of Revenue in recommending and implementing Revenue Management programs and new initiatives at the hotel.
- Work with DOSM and hotel team to establish strategies to increase revenue of both rooms and F&B.
- Generate and distribute daily, weekly, and monthly revenue management reports and present results from all segments including internet channels.
- Maintain accurate and detailed historical data for all market segments.
- Continually monitor all pertinent travel related websites to ensure competitiveness in positioning, text, availability, and price.
- Maximizing the Hotels' revenues by monitoring transient and group production, ensuring that an optimal guest mix is maintained.
- Compile data, analyze trends, and develop accurate weekly and monthly forecasts.
- Critically analyzing the impact of the revenue management strategies implemented by the Hotels, including pricing
- Ensuring that all rate plans are built in accordance with established guidelines.
- Update and maintain all revenue management tools.
- Ensuring that the Hotels' position in the GDS and other distribution channels is consistent with the Hotels' Selling Strategies, includes conducting rate parity and availability audits.
- Ensure group inventory and cut-off dates are managed according to demand.
- Dealing effectively with people, creating teamwork, taking charge, generating enthusiasm, motivating, and using an uplifting and lead-by-example leadership approach
Date Posted: 07 April 2025
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