Apparel Marketing Manager
About Us:
For more than 77 years, Positive Promotions has delivered solutions for promotional, educational, wellness, safety, recognition, and reward activities for businesses, large and small. We are an industry leader serving schools, the healthcare market, community organizations, nonprofits, and corporate clients. Positive Promotions manufactures and distributes world-class products and sells both retail and wholesale to other nationwide distributors. Founded on creativity and customer-centric principles, we specialize in offering an exceptional range of branded merchandise, recognition gifts, educational tools, and quality wearables. We take pride in our ability to simplify the selection and fulfillment process for our clients, becoming a one-stop shop for awareness, promotional and recognition campaigns. At the heart of our success is a team dedicated to understanding and fulfilling our clients' needs. We believe in the power of recognition, which is reflected in the products we offer and the services we render. Our team is a blend of creative, enthusiastic, confident, and customer-focused professionals working together to deliver excellence.
We seek a dynamic and driven Apparel Marketing Manager to join our vibrant team and to support our mission: "Whatever it takes to get the job done." Join us and be part of a company that values innovation, customer satisfaction, and, above all, the power of positive recognition. At Positive Promotions, we don't just sell products, we support key national initiatives, build brands, promote positive messaging, and create meaningful experiences that celebrate hard work and achievements. Embark on a fulfilling career journey where your efforts make a real difference in the $26.1 BILLION nationwide promotional products industry.
JOB DESCRIPTION
As the Apparel Marketing Manager , you will work side by side under the direction of our Director of Wearables and Merchandising (DWM).
Key Responsibilities:
- Own the Apparel catalog - products, merchandising, pricing, promotions, etc.
- Manage catalog drops as required by DWM.
- Identify and define new products to add to the site and campaigns
- Develop pricing for all Apparel products added to website and campaigns
- Continuously evaluate and improve processes and workflows to increase efficiency and productivity within the department.
- Evaluate upcoming season trends in partnership with DWM
- Responsible for meeting margin requirements per category
- Direct all proprietary Apparel product development
- Provide directions for colors, patterns, themes
- Drive Apparel assortment/selection for all sales channels
- Recommend items for specific client requests and opportunities in ad hoc presentations and company stores
- Provide creative direction for all product shoots for individual product shots, lifestyle images, etc.
- Provide directions on headlines, copy, callouts, etc.
- Categorize and rank all products on website
- Oversee quoting of Apparel for large and/or complex opportunities
- Present to Clients with Sales on large opportunities and company stores.
- Meet with Apparel manufacturers and wholesalers and negotiates as needed
- Stay on top of trends in the retail market and translates those trends to the Positive Promotion client base - retail shopping, social media, industry, and color trends, etc.
- Oversee Apparel team's responses to Zendesk tickets related to Apparel
- Understanding of the competitive landscape and customer to identify opportunities for growth and improvement in the product category.
- In partnership with our Sales, Marketing and Supply Chain teams collaborate to recognize market trends to ensure the merchandising strategy is competitive.
- Other assignments as necessary
Skills
- Proficiency in Excel
- Strong critical thinking, analytical and problem-solving abilities
- Excellent communication and interpersonal skills
- Ability to work collaboratively in a cross-functional team environment.
- Strong organizational and time management skills.
- Previous experience in the apparel industry required.
- Previous experience working in merchandising.
- Excellent verbal and written ability; Adept at presenting information and storytelling.
- Ability to align with, collaborate and influence cross functional partners and peers.
- Ability to influence without authority across and up.
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Who You Are
- Passionate about products.
- Courageous and confident; able to show up in front of senior leadership.
- Candidate with a bachelor's degree in marketing management or fashion merchandising and 5+ years of related experience.
- Able to work a flexible schedule based on department and company needs.