Analyst - Retail Marketing & Loyalty

This is a strategic analysis and insights role leading the on-going assessment and evaluation of the retail business. The focus will be in the following areas:

- Performing detailed /granular analysis of sales, guests, categories and programs to deliver actionable insights

- Tracking and interpreting macro trends in the retail business

- Assessing major marketing promotions against strategic objectives

- Program management of a very successful, award-winning guest loyalty program.

This role interacts with stakeholders across the marketing and merchandising function within UDF retail. This entails working with other marketers, product category managers, food merchandisers, training, price book and ordering managers, IT, guest relations, and our outside mobile app and loyalty data suppliers.

DUTIES & RESPONSIBILITIES:

• Develop and implement best practices and methodologies to measure and assess the effectiveness of various marketing campaigns and associated ROI. This would include test and control efforts to assess the impact of product changes, pricing dynamics

• Serve the leadership team and support business growth by in discerning key shifts in customer behavior and business performance, highlighting trends and potential causes both at the category and total retail business levels.

• KPI management and reporting on all major metrics for the U-Drive Plus program.

• Lead the design and execution of loyalty promotions to drive the following throughout the plan year: U-Drive registration, retention, frequency, traffic events, fuel gallon events, Category -specific sales objectives

• Serve as the point of contact on loyalty technical knowledge and program benefits to stores and corporate peers. Work with IT on data sharing with Paytronix and other partners. Provide orientation to new manager trainee classes. Present new programs to Zone and District leaders in staff meetings and monthly zone meetings.

• Refine an approach to measuring brand health for the U-Drive program and the UDF brand.

• Use survey tools to learn from our guests and apply this learning product development, promotions, U-Drive design, etc.

• Partner with data owners on data ingestion, changes, impacts, etc., and ensuring plans and communications are in place for adequate testing, quality, reliability, performance, etc.

• Establish and enforce governance policies and procedures to ensure data integrity, quality and compliance.

• Monitor data quality metrics and address issues to maintain high standards of data accuracy.

• Advise, alert and resolve data issues and discrepancies to provide support to internal teams and external clients using the data.

• Identify opportunities for process improvement and innovation in analytic practices.

• Collaborate on data discovery for new/existing data (internal, 3rd party, etc.), including data queries/analysis using various tools (e.g. SQL, BI, PySpark, BigQuery, etc.)

• Validate and recommend new use cases for existing data.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

Education and Experience:

• College Degree preferred

• A minimum of 4 years of experience in a similar role - preferably in convenience retail, CPG, retail or QSR businesses.

• Minimum of 4 years experience in data analysis, insights, with large datasets.

• Experience working on a marketing team or teams responsible for delivering analysis and insights to decision makers

Competencies & Capabilities:

• Proven ability to take data and glean insights to optimize promotions and/or sales outcomes.

• An aptitude for effectively translating data findings to tell a story that can be easily understood by all kinds of personnel in various areas of the business.

• Enjoy working in a role with the ability to drive for results in ambiguity.

• Have strong statistical, analytical, and customer science acumen and a passion around bringing new methodologies and capabilities to life to solve business problems.

• Own internal and external relationships related to data source stakeholders/vendors

• Possess deep knowledge and understanding of our data sets and domain.

• Develop deep understanding of the business, business context and products that leverage data.

• Collaboration skills that can be applied to working with business owners to write conclusions that are actionable and meaningful.

• Ability to use dashboards and automation to build a way of working that is efficient and saves money on outside analytics.

• Self-starter, strong drive, highly motivated to make change and bring about fact driven decisions.

• Ability to operate in a complex, rapidly changing environment while adhering to tight schedules and budgets.

• Demonstrated project management skills and proven ability to balance multiple projects in varying degrees of implementation.

• Strong organizational, problem-solving and attention to detail skills are required.

• A naturally curious learner who can learn the business quickly and keep on learning to keep our brand up to speed on the competition and current with best practices

Computer/Technical:

• Must be highly proficient in Excel, Power Point, and preferably Power BI

• Prior experience with Marketing CRM based systems, Loyalty platforms and customer data management tools such as Looker and Snowflake highly desired.

• Proficiency in posting on Social Media Platforms also preferred.

• Proficient in Analytical tools (BI, Tableau, Python, SQL, Hadoop). Prior experience including data queries/analysis using various tools (e.g. SQL, BI, PySpark, BigQuery, etc.) preferred

• Proficient in leveraging AI to improve analytical models, methodologies and outputs

Equal Opportunity Employer
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